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Intimate Insight: Take Your Business to the Next Level

15 Oct

I wanted to post a personal note about a subject that is always a “hot topic” in industry news: proper fit, function and the sizing of bras. Everywhere you look, a news outlet is talking about how many women are wearing the wrong size bra. And in the past year or so, we have seen numerous brands and businesses attempting to resolve this issue with new fit techniques, new sizing systems, innovative business models, at-home fittings, subscription services, apps, algorithms, etc, etc. As we all know from working in this industry, it’s not easy to properly fit a woman to make sure she is in the best sized bra for her. That is where Ali Cudby comes into the picture!

FFA_LOGOAli Cudby, the author of Busted! The Fab Foundations Guide to Bras that Fit, Flatter and Feel Fantastic, started the FabFit Academy where you can take a virtual certification course to become an expert fitter! I highly regard Ali’s methodology and suggest that you arm yourself with the expertise to give you the competitive edge that is so desperately needed to stand out in this difficult market. In my business, I am always looking for ways to differentiate my services and provide added value. Here’s one opportunity to set yourself apart!

Whether you are an emerging brand, start-up company, manufacturer, retailer or other industry pro, you can benefit from Ali’s course. It’s in our best interest to keep up-to-date on the latest happenings in the business.

Because I believe in Ali’s expertise and want to see all of us excel in our respective businesses, I am offering a 1 Hour FREE Skype Video Chat Consultation to anyone that signs up for Ali’s upcoming course using this link:

http://www.fabfitacademy.com/bra-la-mode/

Ali has extended the deadline to register….. exclusively for friends of Bra La Mode….Register by Tuesday, October 22nd!

Don’t miss out on this opportunity to hone your skills and ultimately increase your revenues.

May All of your Dreams Become a Reality!

Moira

Only 1 FREE Hour Skype Video Chat Consultation per Registrant. New Clients Only. You will be contacted to schedule your 1 FREE Hour by November 15, 2013. FREE Consultation to take place prior to February 1, 2014.

Bra Breaking News: Bra La Mode Consulting Officially Launches

31 Jul

I am pleased to announce the official launch of Bra La Mode Consulting.  I initally launched Bra La Mode in September 2011 with the notion that I could be of service to individuals and/or businesses that are looking to break into the intimate apparel industry.  Over the course of the past two years, it became apparent that there was a definitive need for the services I could provide.  The business has evolved over time, and the result is Bra La Mode Consulting. 

I established the full-service consulting company to assist independent lingerie designers, start-up companies and other small, wholesale Intimate Apparel businesses in executing their vision. 

From concept to consumer, I collaborate with my clients, evaluate their individual needs and formulate a strategic plan to execute their initiatives.

Some clients approach me in the concept stage. We work together to establish a solid business plan and budget; we focus on brand identity, define the target consumer, determine key differentiators, create a marketing strategy, and then move forward with a clear plan of action.  I walk my clients through product development, pre-production and production, including the sourcing of materials and locating the appropriate production facility (domestic or overseas)….all the way through the launch of their brand or business.

Others reach out to me after they’ve launched. We evaluate their current business to determine weaknesses and missing links. Is their marketing strategy in sync with their brand identity? Do they have a clearly defined target consumer or are they still trying to target a base of consumers that is too broad? How can we tighten up their strategy to achieve success?

I take great pleasure in watching my clients’ businesses evolve and grow. Each client is different. With a one-on-one approach, I devise a strategic plan tailored specifically to each brand’s individual needs and implement key initiatives to execute their objectives.

Bra La Mode Consulting Announcement_FINALFor additional information on Bra La Mode’s Intimate Apparel Consulting Services or to arrange a personal assessment of your current Intimates business, please contact me

Follow @MoiraNelson & @BraLaMode

www.facebook.com/BraLaMode

Welcome to Bra La Mode & Thank You for your Support

5 Sep

Moira Nelson

Welcome and thank you for supporting me and Bra La Mode.  This venture has been in development for a long time and I am thrilled that it is finally coming to fruition.  I am certainly not the first person to start my own business; but if you’ve ever done it, then you know how challenging it can be! 

I want to commend the Lingerie Weblog Pioneers that entered the Blogosphere before me and to all of the men and women who have made their careers in the Intimate Apparel industry (especially those who have been fueled by the entrepreneurial spirit to start their own businesses).  

I have had several key mentors over the years and have been motivated and inspired by countless others.  I am particularly indebted to Amir Moghadam, owner of Parisa Lingerie & Swim in Los Angeles.  He taught me just about everything I know about the business of Lingerie.  And he took a chance on me when no one else would. 

I would like to thank the founders and members of the Independent Lingerie Professionals group for encouraging me to pursue my dreams.  The founders of the group have fostered a spirit of love, support and acceptance for all Lingerie professionals regardless of one’s area of expertise.  As a member of this group, I have received tremendous support that I don’t think I could have found elsewhere.  Who says you can’t develop meaningful relationships over the internet!!??!!

My primary focus is on building the Bra La Mode Intimate Apparel Consulting business.  The company’s mission is to empower independent Lingerie designers, emerging brands, and small wholesale Intimate Apparel businesses to recognize their potential and to realize their primary business objectives.  For specific details on Bra La Mode’s mission, please refer to the Services page here on this site.

I will Blog weekly to share some of my personal experiences with you (and occasionally more often if the spirit moves me and I have something specific to share with you).  The Bra La Mode Blog is intended to be a forum for discussing “all things boobs and bras” and the business thereof.  I have no intention of undermining the high-end Lingerie industry, but please note that I do have a passion for addressing issues which appeal to the “masses.”  I consider myself an “average” American girl, and having managed multi-million dollar Intimate Apparel programs for mass market retailers, I know a thing or two about this particular demographic.    I feel very strongly that good quality, properly fitting Intimates are available to every woman that is armed with a little bit of knowledge.  I will continue to champion this cause.  I am also passionate about educating women about the importance of proper Bra Fittings so that they can find the Bra that fits them right (within their budget).  And lastly, I will forever campaign for more full-busted brands in this country and I won’t quit until they’re available to the masses and at an affordable price.

I welcome your Comments and feedback including differences of opinion.  “Dissension is the mother of invention.”  We all bring a unique perspective to this Industry.  And our differences of opinion help the Industry to grow and evolve.  We need to challenge one another to insure the future of this business.

All the Best,

Moira Nelson

Resources:

Independent Lingerie Professionals

www.facebook.com

The founders of ILP:

Treacle at www.thelingerieaddict.com

Krista at www.thelingeriepost.com

Amir Moghadam

Owner/CEO

Parisa Lingerie & Swim

www.ParisaUSA.com

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