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Intimate Insiders, Intimate Affairs and Upcoming Events

8 Aug

It’s that time of the year….  Too much lingerie; not enough time to do all of the things I want to do!  From trade shows to press previews, market week kick-off parties, fashion shows, seminars, conferences and other events….  There’s no rest for the weary!

On Wednesday, August 1, 2012, The Intimate Apparel Council hosted an Intimate Affair at the Union League Club in NYC.  Marshal Cohen, Chief Industry Analyst of The NPD Group, presented “50 Shades of Intimates.”  He discussed retail trends and the “consumerology” impacting our industry in particular.  Marshal provided invaluable intimate insight such as current “distractions” that are affecting consumer spending and he emphasized the importance of value and innovation. 

On Thursday, August 2nd, I had the privilege of attending a Press Preview Event where I was introduced to the EMPOWERED BY YOU (“EBY”) panty.  The high-tech panty incorporates a patented silicone “flocking” technology and side-seam fusion technique to prevent slippage, impart smoothness and ensure steady wear.  A cause-brand initiative, $1 from the sale of every EBY panty will fund Seven Bar Foundation, a non-profit organization that extends its trademark “ladder” to women out of poverty and into business through microfinance.  Each panty includes an insert with a testimonial from a woman who has been empowered by the Foundation, which works closely with both international and local partners such as Project Enterprise which benefits women in the New York City area.  Project Enterprise is a 501(c)(3) nonprofit organization whose mission is to support and develop entrepreneurs and small businesses in under-resourced communities in New York City.  The Seven Bar Foundation lends women a “hand up”, not a “hand out” by giving them a “first break”.

Luis Paredes and Moira Nelson

The Lingerie Alliance Launch Party and Lingerie Fashion Show held on Saturday, August 4th at The Griffin lounge in NYC was a huge success.  The Intimate Affair introduced industry leaders, buyers, media and press to the online collaborative community of intimate apparel professionals created by me and my partner, Luis Paredes.  We are so pleased with the way things turned out and are motivated by the enthusiasm and support we have received from the industry.  The Fashion Show featured the SS13 collections from the event’s key sponsor, Affinitas & Parfait, as well as the imaginative designs of independent brands Angela Friedman, Clare Bare Eco Intimates, Dirty Dolls Lingerie, Nevaeh Intimates, Ombrato and With Love Lingerie.  Buyers that missed the Intimate Affair on Saturday night can still get a look at the six emerging brands at the Lingerie Journal Designer Showcase today, August 8th at the AKA Hotel, Times Square, NYC.  The Showcase gives buyers that are looking for innovative, new collections the opportunity to meet one-on-one with these indie designers in a relaxed setting. 

The Best of Intima’s Best Shop Awards were held in the Penthouse at 230 Fifth Ave on Sunday, August 5th.  Last year’s winner of the Best of Intima’s Choice Award, Angela Courtney of Sweetest Sin Boutique in Red Bank, New Jersey, was an honored guest at this year’s awards ceremony.  She said, “It was a great night in Lingerie-land.  It was such an accomplishment for me to win last year’s Best Shop Award and reliving the night with the industry’s crème de la crème again this year was incredible.  I mingled with other boutique owners and CEO’s of the biggest lingerie brands.  Plus the venue was fabulous…a rooftop lounge overlooking the empire state building.  I’m truly looking forward to next year.” 

The 2012 Best of Intima Best Shop Awards were presented to:

Concept Store: Knickers of Hyde Park

European Flair: Forty Winks

Personal Touch: Toujours

Reference Shop: Sara’s Lingerie

The Best of Intima’s Choice: Le Boudoir, Inc.

And Special Recognition Prizes were awarded to:

Best Unexpected Location: Bella Fine Lingerie

Best Niche Product: Kaori’s Closet Tokyo

CONGRATS to the 2012 Best Shop Award Nominees and Winners!

On Monday evening, CURVENY presented The So Curve Fashion Show.  From ballet to burlesque… From a Gotye remix to a touch of the Material Girl…and intervals topless…. The So Curve Fashion Show performed by the renowned Crazy Horse Paris dancers at CurvExpo was a spectacular performance.  The dancers wore selected styles from exhibitors at CurvExpo including Affinitas, Fantasie, Fauve and Freya, Hanky Panky, LOU Paris, Simone Perele and Wacoal, among others. 

The bi-annual Lingerie Trade Show CURVENY just wrapped up and now they’re headed to Las Vegas.  CURVELV runs from August 21st through the 23rd at The Venetian.  Guests can register at www.curvexpo.com.

Last night, the Underfashion Club hosted “A Paris Report” which was presented by Mayouri Sengchanh of Carlin International.  The Intimate Affair featured a report on the MODE City and Interfiliere Trade Shows as well as highlights of the coming SS14 Season.

And tonight, the gals from ILOVEAGOOD are hosting Chantelle’s Fall/Winter 2012 Collection Preview.  The Intimate Affair is being held at the brand’s NY Showroom on Madison Ave and will include cocktails, professional bra fittings and gift bags!  Oooo La La!

What’s next?  Anyone planning a Fashion’s Night Out Event?  Let us know so we can spread the word here on Bra La Mode!

Got Insight?  Having an Intimate Affair?  Let us know!  Everyone can be an Intimate Insider!

As seen on LingerieBriefs.com

Intimate Insiders, Intimate Affairs and Upcoming Events

24 Jul

It’s a very busy time of year for the Lingerie biz.  We’ve hardly recovered from the jetlag resulting from trips to MODE CITY in Paris and other European buying trips earlier this month.  And now we’re headed straight into the busiest few weeks of the year. 

Speaking of Europe, I’ve had the privilege of seeing a few SS13 Trend Reports over the past few weeks.  Most of these reports are proprietary, but I’ve got two words for you—floral and coral!  Yes, Tangerine Tango is here to stay….at least for a little while longer.  Although, it looks like it will be used more as an accent color than a primary color.  And designers are playing with the intensity of the color a bit.  In general, the trends are ultra-feminine…. Simply, pretty!  The bold, bright floral prints coming in Spring are fabulous….

Next week is the wholesale Market Week here in New York City.  Buyers from major retailers come in from around the country to meet with their current vendors and to meet-and-greet with potential new vendors.  The focus will be on wrapping up SS13 buys and previewing Back-to-School and Fall 13 assortments.  That is followed by the bi-annual Lingerie Trade Shows CURVENY and The Lingerie Journal Designer Showcase here in NYC.  And then, CURVELV takes place a few weeks later in Las Vegas.  In addition to the Market appointments, buyers and brands are busy attending various other industry related events such as The Best of Intima’s Best Shop Awards on August 5th

And of course, no one wants to miss The Lingerie Alliance Launch Party and Lingerie Fashion Show on Saturday, August 4th!  The Intimate Affair will introduce industry leaders, buyers, media and press to the online collaborative community of intimate apparel professionals created by me and my partner, Luis Paredes.  The Fashion Show will feature SS13 collections from Affinitas & Parfait as well as the imaginative designs of independent brands Angela Friedman, Clare Bare Eco Intimates, Dirty Dolls Lingerie, Nevaeh Intimates, Ombrato Lingerie & Sleepwear and With Love Lingerie.  Buyers and Media/Press are welcome to attend the Intimate Affair or they can register to view the designer collections during Market Week.  Affinitas & Parfait will be exhibiting at CurvExpo from August 5th through the 7th while the six emerging, independent labels will be showing their lines at the Lingerie Journal Designer Showcase from August 5th through August 8th at the AKA Hotel, Times Square, NYC.  The Showcase gives buyers the opportunity to meet one-on-one with designers in a relaxed setting.  Buyers looking for innovative, new collections can pre-register for the Designer Showcase at: http://lingeriedesignershowcase.com/attendee-registration/

REMINDER- The Intimate Apparel Square Club is having their annual Christmas in July Party at the RUSK Institute on 34th Street and First Ave in NYC this Wednesday, July 25th.   Members of the Club and other supporters of IASC and RUSK come together to visit with the children who are suffering from life-altering illnesses or disabilities to spread some “holiday” cheer.  The festive Intimate Affair brings joy to the children and warms the hearts of all those who attend.  If you are interested in attending this special event or want to learn more about how you can get involved in the IASC, feel free to reach out to me. 

The Intimate Apparel Council is gathering together for their next event at the Union League Club in NYC on Wednesday, August 1, 2012.  Marshal Cohen, Chief Industry Analyst of The NPD Group, will present “50 Shades of Intimates” as he discusses trends impacting our industry.  The event is free for members of the Intimate Apparel Council (and their employees.)  The Intimate Apparel Council is a division of the American Apparel and Footwear Association.

On Tuesday, August 7th, the Underfashion Club is hosting “A Paris Report” to be presented by Mayouri Sengchanh of Carlin International.  The “Intimate Affair” will feature a report on the MODE City and Interfiliere Trade Shows as well as highlights of the SS14 Season.

Got Insight?  Having an Intimate Affair?  Let us know!  Everyone can be an Intimate Insider!

As seen on LingerieBriefs.com

Intimate Announcement: The Lingerie Alliance Has Launched!

12 Jul

Founded by intimate apparel professionals Moira Nelson and Luis Paredes, The Lingerie Alliance is an interactive, online collaborative community of professionals in the intimate apparel industry and related fields.  When the site is fully developed, The Lingerie Alliance will be an exclusive, members-only platform utilizing the latest technology to create a collaborative community experience.  The site will feature a searchable directory of members (by area of expertise,) as well as interactive LIVE forums and chat sessions with industry experts as well as offline workshops, panel discussions and seminars. 

In addition, The Lingerie Alliance will host networking socials and other special events throughout the year (Intimate Affairs.)  “The goal is to have all functionality fully live by Spring 2013,” says co-founder Luis Paredes.  All of the site’s features will be rolled out throughout the coming months.  In the meantime, Moira Nelson and Luis Paredes are hosting an “Intimate Affair” Launch Party and SS13 Lingerie Fashion Show to celebrate their partnership and the site’s launch on Saturday, August 4, 2012 at the Griffin lounge and nightclub in the trendy meatpacking district in Manhattan.

The Event is sponsored by the stylish yet affordable lingerie brands Affinitas & Parfait and takes place on the eve of the bi-annual Lingerie Market Week in NYC which draws designers, brands, retailers, buyers, media and press from around the World. 

The Fashion Show will feature the SS13 collections of Affinitas & Parfait as well as the imaginative designs of the independent brands Angela Friedman, Clare Bare Eco Intimates, Dirty Dolls Lingerie, Nevaeh Intimates and With Love Lingerie.  Celebrity stylist and author of The Bra Book, Jené Luciani, has signed on to emcee the “Intimate Affair.” 

Keng Zhang, President of Affinitas commented on the partnership saying, “We are honored to support The Lingerie Alliance at their launch event and as an Alliance Leader.  TLA’s goals of inspiring, innovating and empowering the lingerie industry are right in league with our own as a lingerie brand, and we couldn’t have found a better fit.”

The Griffin is the perfect venue for this event which is intended to promote a festive spirit.  Designed by Marc Dizon of the boutique collective Lewis & Dizon, the Griffin is an intimate jewel box filled with fringe-lined velvet banquets, gilded tables, rose-antique mirrors, and reclaimed herringbone floors.  Filigree detailing accentuates the space, and a glittering centerpiece of crystal chandeliers hanging overhead sets the cinematic mood for the room.  The lingerie featured at this event will really radiate against this opulent backdrop.

Additional sponsors of the “Intimate Affair” include Jené Luciani and her well-known publication, The Bra Book, the luxury beauty and lingerie brand Naked Princess, leading lingerie publication The Lingerie Journal and the Lingerie Journal Designer Showcase, fine lingerie stylist, sensuality stylist and personal shopper, The Lingerie Goddess, boutique PR firm RICHPR which specializes in intimate apparel, the intimate apparel resource site and consulting company, Bra La Mode, and The Full Figured Chest, a marketing firm catering to lingerie pros.

Moira Nelson, co-founder of The Lingerie Alliance stated, “Collaboration is the essence of The Lingerie Alliance.  Our mission is to unite lingerie professionals from all aspects of the industry to elevate the industry as a whole.  We envision a diverse network of members including Retailers, Buyers, Brands, Retail Store Owners, Independent Lingerie Designers, Wholesale Manufacturers, Press/Media, Suppliers and so on.  If you do business in the intimate apparel industry, you are welcome to join the Alliance!” 

Buyers and Media/Press are welcome to attend the “Intimate Affair” or they can register to view the designer collections during Market Week.  Affinitas & Parfait will be exhibiting at CurvExpo from August 5th through the 7th while the five emerging, independent labels will be showing their lines at the Lingerie Journal Designer Showcase from August 5th through August 8th at the AKA Hotel, Times Square, NYC.  The Showcase gives buyers the opportunity to meet one-on-one with designers in a relaxed setting.  Buyers looking for innovative, new collections can pre-register for the Designer Showcase at: http://lingeriedesignershowcase.com/attendee-registration/

Collaborate – Educate – Inspire – Empower – Innovate – Achieve

About The Lingerie Alliance:

Founded by Moira Nelson and Luis Paredes, The Lingerie Alliance is an interactive, online collaborative community of professionals in the intimate apparel industry and related fields.  The mission of The Lingerie Alliance is to unite lingerie professionals from all aspects of the industry to elevate the industry as a whole- Retailers, Buyers, Brands, Retail Store Owners, Ecom Retailers, Independent Lingerie Designers, Wholesale Manufacturers, Influential Lingerie Bloggers, Press/Media, Publicists, Marketing Professionals, Suppliers, and Service Providers.

About Affinitas & Parfait:

Sexy or sweet? Take your pick with Affinitas’ wide selection of stylish yet affordable bras, panties, 3-pack packaged panties, camisoles, babydolls, chemises, and bustiers, ranging from basic, everyday styles to on-trend and special occasion pieces. Bras and bustiers span a size range of 30-38 A-DD, with all other items sized XS-XL. Complementary line Parfait additionally caters to the full-bust market with bras sized 30D – 40G (and bottoms sized XS-2X). Meaning no matter your size, Affinitas has the right lingerie for you. Whether you’re feeling flirty, glamourous and feminine, or want to channel your inner vixen, Affinitas has a look to match your mood. Made of fine, soft materials sourced from all over the world, Affinitas ensures you can wear any piece from the line – be it all day…or just for a few minutes! The Affinitas woman is fashion-forward and discerning, wishing for stylish, comfortable, quality lingerie – at prices that won’t break the bank. Constantly expanding to meet your needs, wants, and desires, Affinitas’ mission is to have you covered (well, mostly) for every occasion.

About Moira Nelson and Luis Paredes:

Moira Nelson, lingerie industry professional and founder of the intimate apparel resource site Bra La Mode, and Luis Paredes, publisher of The Lingerie Journal and founder of the Lingerie Designer Showcase, share a passion for uniting independent lingerie designers, brands and businesses with larger scale intimate apparel companies, organizations and professionals.  Their mission is to connect lingerie professionals from all aspects of the industry to collaborate, educate, inspire, empower, innovate and achieve.  Ultimately, their goal is to elevate the intimate apparel industry as a whole through collaboration.

www.TheLingerieAlliance.com

Follow @TheLAlliance

www.facebook.com/TheLAlliance

#IntimateAffair

Intimate Insiders, Intimate Affairs and Upcoming Events

10 Jul

“I Love Paris in the Summer when it Sizzles…”  I can’t think of a more appropriate song lyric to sum up the essence of the annual Salon International du Swimwear and de la Lingerie and Interfiliere held in Paris each July.  The famous trade shows which feature the latest lingerie and swimwear designs from brands around the world as well raw materials such as fabric, embroidery, lace and trims, are wrapping up as we speak….  Although I didn’t attend this year, I can assure you that these shows are “sizzling.”  I look forward to reading (and seeing) the trend reports from my colleagues in the coming weeks.  These shows (which take place concurrently) inspire intimate apparel professionals to do what they do….  To bring you the latest and greatest lingerie and swimwear designs conceivable!

A few Intimate Insights for the week….

There seems to be a new trend in Intimate Apparel Retailing….  I recently introduced you to the ecom site, True & Co.  True & Co. claims to solve our bra fit problems with a proprietary online fit process (sans measuring tape.)  Unfortunately, when I filled out their “simple quiz,” the results revealed that they had no matches for me.  Since then, I’ve discovered two more websites offering intimate apparel in a members-only environment.  Both sites create a customized showroom for members based on your preferences (another “simple quiz.”)  Each site varies slightly.  But the overall concept seems to be the same. 

Social commerce company BeachMint  launched their latest site, intiMINT, on May 30th.  They partnered with Dancing with the Stars host, Brooke Burke-Charvet to create the brand.  Available exclusively at intimint.com, the collection includes intimate apparel, loungewear, and sleepwear.

Brooke Burke-Charvet

intiMINT’s launch collection ranges in price from twenty dollars for two pairs of panties to eighty dollars for more substantial pieces.  intiMINT’s monthly membership (twenty dollars) is applied as a credit towards any purchase and is only charged when a member makes her first purchase.  As with BeachMint’s other brands, members receive personalized selections each month matched to their Style Profile with the option to choose items they love or skip the month for no charge.  Members also receive exclusive behind the scenes content and how-to styling tips.

 

The website AdoreMe.com claims to be the world’s first online lingerie personalized club providing the convenience and luxury of a personal shopping experience.  Upon entering the website, Adore Me members fill out a free lingerie consultation (AKA the “simple quiz”) indicating preferences in color, size, shape, and fit.  Additionally, fun questions such as, “Which Gossip Girl style best fits you?” provides additional insight into each member’s individual tastes.  Based on this style profile, a private showroom is handpicked.  Then, members receive one-on-one attention from lingerie experts who create a new showroom for them each month.  Monthly membership is just $39.95 and includes one set, free shipping and free exchange!  Adore Me offers bras, panties, boy shorts, bathing suits, stockings, leggings, chemises, baby doll, and more!

How do you feel about this type of online retailing?  Do you trust a computer quiz to “match” you with your perfect bra even if an intimate apparel expert had a hand in selecting it for you?  Heck…  If we can trust a “simple quiz” on Match.com or eHarmony to match us with our perfect mate, why not bras?  But I’m beginning to think it’s easier to find the perfect life partner than it is to find the perfect bra!  Thoughts? 

Another designer has been added to the line-up of the next edition of the Lingerie Journal Designer Showcase.  I’m excited to report that Angela Friedman will be showing her Versailles Collection alongside independent brands With Love Lingerie, Nevaeh Intimates, Dirty Dolls Lingerie and Clare Bare Eco-Friendly Intimate Apparel.  This season’s show runs from Sunday, August 5th through August 8th at the AKA Hotel on West 44th Street, NYC.  The Lingerie Designer Showcase had an incredibly successful show last February with several independent designers showing their lines and a sold out Brand Affair Seminar and Lingerie Exhibition that drew in close to 200 guests including buyers, lingerie retail store owners, independent lingerie designers, wholesale manufacturers, influential lingerie bloggers, and other intimate apparel professionals.  Buyers are welcome to pre-register here:  www.LingerieDesignerShowcase.com/attendee-registration/

OK….. I may have lied (not intentionally, of course.)  Web development is running a few days behind schedule (to be expected.)  Soooo….  We’re not quite ready for our big announcement.  But I promise it will happen this week.  Follow Bra La Mode & The Lingerie Journal (I’m thinking Wednesday or Thursday latest) to hear about my latest endeavor with Luis Paredes, publisher of The Lingerie Journal.  I’m really excited about this project and can’t wait to share it with the entire lingerie community. It will align all facets of our industry in very unique ways.

Buyers are welcome to register for the upcoming CurvExpo at www.CurvExpo.com.  The Designer Lingerie and Swim Show is being held in NYC from August 5th through August 7th and in Las Vegas from August 21st through the 23rd.

Got Insight?  Having an Intimate Affair?  Let us know!  Everyone can be an Intimate Insider!

As seen on LingerieBriefs.com

Intimate Insiders, Intimate Affairs and Upcoming Events

22 May

Got any big plans for the coming Memorial Day Weekend?  My focus is on Swimwear rather than Intimate Apparel this week…  As long as this rainy, wet weather blows through before the weekend.  Fingers crossed for sunny skies!  I can’t wait to pull out the bra-sized Fantasie brand bikini top and matching high-waisted bikini bottom I picked up at La Petite Coquette here in the City earlier this season. 

Here are a few Intimate Insights for the Week….

On Wednesday, May 16th, Hanky Panky and Sanrio hosted a party to celebrate the launch of the Hello Kitty for Hanky Panky collection.  The “invite only” Intimate Affair was held at Studio 450 in midtown Manhattan and featured special guest Hello Kitty, a flipbook photo booth, and Sephora Hello Kitty Beauty Express Services for make-up and fragrance.  The venue provided a spectacular view of the City as the sun set to the west.  The DJ was spinning great tunes & guests enjoyed signature Hanky Panky for Hello Kitty cocktails and Hello Kitty cupcakes.  The event was playful and fun and there was a lot of “hot pink” everywhere you looked…  Even Hanky Panky’s Glam Guru, J.D. Breen, colored his hair hot pink to commemorate the collaboration with Hello Kitty!  The event was held in support of The Humane Society of the United States. 

On Thursday, May 17th, reality star and entrepreneur extraordinaire Bethenny Frankel celebrated the launch of Skinnygirl Solutions at select Macy’s stores nationwide.  The Intimate Affair was held at the R Lounge in NYC’s Times Square.  Bethenny created the shapewear brand, Skinnygirl Smoothers n’ Shapers, for every woman & every body.  The shapewear brand differentiates itself from other brands by featuring “shapewear that’s meant to be seen.”  Bethenny spoke frankly about the line saying,It’s lazy lingerie; you’re wearing it now, and if you take your clothes off, you’re already sexy for your husband or your boyfriend or for a date.”  Pop into your local Macy’s store to check out the lingerie-inspired Skinnygirl shapewear that’s meant to be seen.  *Disclaimer- in case you didn’t know, I spend my days representing Skinnygirl Smoothers n’ Shapers for Bethenny.  Now get your buns to Macy’s & buy some!

Jene Luciani at Skinnygirl Press Event

CLO Intimo hosted Spring Champagne & Strawberries, Soiree and Sample Sale last Thursday at the Penthouse at Archstone Murray Hill, NYC.  The Sample Sale included designer jewelry by local artist Geri Roucaute’s line, Poupette.  And, high-end sexy accessories brand LELO hosted a multi-brand Sample Sale last week including luxury lingerie brand Jenna Leigh.  Guests snagged pleasure accessories and sexy intimate apparel up to 70% off!

I am co-hosting an Intimate Affair with the US distribution company, Revival Brands, on Tuesday June 5th.  The “invite only” event will feature luxury, Italian hosiery brand Philippe Matignon.  Well-known all over Europe, Philippe Matignon’s high-end hosiery was just introduced to the States last year….  We will be previewing their Fall/Winter 2012 collection.  This exclusive industry event is sure to have you falling for this seasons legwear trends!

Mark your calendar for Tuesday, June 19th, 2012.  The Intimate Apparel Square Club (IASC) is hosting a “H.U.G. Social Event” to raise awareness of the Club’s mission, to raise funds to support the pediatric rehabilitation center at NYU Medical Center’s RUSK Institute and to attract new members to the Club.  The event will be held at Legends Lounge on 33rd Street in NYC and will feature an open bar and light hors d’oeuvres.  Invitations will be sent out in early June.  To learn more about the Club, go to www.thehugaward.org.

Attention Lingerie Designers!  The next edition of the Lingerie Journal Designer Showcase is opening its doors this summer.  They had an incredibly successful show this past February with 10 independent designers showing their lines and a sold out Brand Affair Seminar and Lingerie Exhibition that drew in close to 200 guests including buyers, lingerie retail store owners, independent lingerie designers, wholesale manufacturers, influential lingerie bloggers, and other intimate apparel professionals.  Designers interested in exhibiting at this summer’s show should contact info@lingeriedesignershowcase.com to request an application. Space is very limited, so be sure to register quickly.

Got Insight?  Having an Intimate Affair?  Let us know!  Everyone can be an Intimate Insider!

Intimate Insight: Bare Necessities Launches Wacoal Digital Catalog

9 May

Bare Necessities is excited to announce the launch of their NEW Wacoal Digital Catalog this week.  Google catalogs and catalog spree are available FREE on Apple’s App store for iPad and on Google Play for Android.   This brand has never been sexier or more cutting edge…..  Bra and panty sets in decadent lace, colors and designs.  It is the perfect lingerie to live in, lounge in and love in.  And the best part?  Now until June 3rd, Bare Necessities and Bare Plus are offering FREE shipping and FREE returns on all Wacoal items.  You simply can’t beat it.

Intimate Insiders, Intimate Affairs and Upcoming Events

8 May

Last week was a busy one here in New York City.  Buyers were in town for Market appointments; and business dinners and other events ensued late into the evening.  And it’s not over yet!  It seems that the wholesale Market Week is going to last for two weeks this year…..  Still lots of appointments on the calendar!

On Wednesday, May 2nd, the Intimate Apparel Council hosted “Retail Mobile Engagement” at the Union League Club, a panel discussion on mobile marketing. The panelists covered topics such as the different types of action codes and how to develop companion apps for iPhone and android platforms.  Panelists included Leslie Burke, Director of Interactive Print at Conde Nast, John Puterbaugh, Ph.D, CEO & Founder at Nellymoser, Inc., and Liz Smith, Vice President of Marketing at Wacoal America, Inc.  The Intimate Apparel Council is a division of the American Apparel and Footwear Association.  Guests at the Intimate Affair included Gwen Widell and Victor Vega of Wacoal America, Steve Chernoff of Rago Shapewear, Joel Fertel of Womens Wear Daily, and the event’s host was Debby Long-Gedney of Biflex (current president of the Intimate Apparel Council,) among others.

Lorna Laurentino

The Fashion Institute of Technology held their annual end-of-year runway show, “The Future of Fashion,” last Wednesday evening.  The best work of FIT’s graduating fashion design students was presented in the professional runway show including sportswear, special occasion, knitwear, intimate apparel, and children’s wear.  Design student Lorna Laurentino presented in the Intimate Apparel category.  Cotton Incorporated presented awards for the “Best Use of Cotton.”  Lorna received the 2nd place award for her use of cotton in her designs.  The annual event was held at the college’s east side Manhattan “campus” and notable guests included Josie Natori, Calvin Klein and Joe Zee (Host of BRAVO’s “All on the Line with Joe Zee.”)  Follow tomorrow’s Intimate Apparel talent today at: www.lornalaurentino.com.

Also on Wednesday evening, International Intimates, Inc. (Rene Rofe) held an “invitation only” Launch Party to present their latest licensed brand, Isaac Mizrahi New York Intimates.  The Intimate Affair was held in a Penthouse Suite at the Dream Downtown Hotel.  Buyers and media were in attendance….  They enjoyed light snacks and an open bar while admiring Isaac’s Intimate line which places emphasis on body shaping.  Isaac himself attended the event along with his design team and executives from the brand’s owner, Xcel Brands.   Here’s the “Behind the Scenes” Video of the Isaac Mizrahi New York Intimates photo shoot:

On Thursday evening, I attended the monthly membership meeting of the Intimate Apparel Square Club.  Like usual, we enjoyed dinner and discussed Club business.  But this month, we were also joined by one of the administrators of NYU Langone Medical Center’s RUSK Institute of Rehabilitation medicine.  Pediatric Rehabilitation at the RUSK Institute is the primary beneficiary of the Club.  At Thursday’s meeting, we learned how our generous donations directly impact the lives of these children.  The institute is currently treating an infant with severe Cerebral Palsy.  This disability makes it virtually impossible for the child to function normally.  Per special request, a portion of the Club’s funds were used to purchase an iPad for this child.  Using a specially designed app, this 20-month old child is now able to communicate with his parents for the first time!  This story brought tears to my eyes and reaffirmed my personal commitment to the Club.  To find out more about the Club and the work we do, go to www.thehugaward.org

On Thursday, May 10th, the girls from ILOVEAGOOD are hosting a “Spring Fling” in collaboration with BedHead Pajamas at 252 Elizabeth Street, NYC.  The Intimate Affair is a press preview by “invitation only” and will feature fun drinks, great décor, and cute models in BedHead printed shorties.  This will be BedHead’s very first New York store! 

Bra La Mode is having an Intimate Affair on Saturday, May 12th at Bra Smyth in NYC!  It is a “Celebration of Women” in honour of Mother’s Day including An Afternoon Tea Party (and champagne, of course) hosted by Chambre de Sucre Imported Gourmet Sugars.  The Intimate Affair is sponsored by luxury French lingerie brand Simone Perele in collaboration with The Lingerie Journal.  Our featured guest is Fine Lingerie Stylist and Personal Shopper, “The Lingerie Goddess” Margaret Shrum.  Guests are encouraged to RSVP to bralamodemothers.eventbrite.com.  Bring Mom in for a free bra fitting, enjoy some scones and tea, receive free gifts with purchase and gift bags AND receive 10% off all Sleepwear throughout the Event.  Special thanks to Bra Smyth for hosting the Intimate Affair and to the Event Sponsors and Participants: Simone Perele, The Lingerie Journal, Chambre de Sucre, “The Lingerie Goddess” Margaret Shrum, Naked Princess, Affinitas Intimates, Jene Luciani and The Bra Book, Fashion Forms and SOAKWash.

If you’re “down the shore” for Mother’s Day, stop into Sweetest Sin Bras on White Street in Red Bank, NJ to celebrate “Support Your Girls.”  Each year, downtown Red Bank becomes “Pink Bank.”  Paint the Town Pink strives to educate local women about a very significant fact that “early detection is a woman’s best defense against breast cancer.”  Sweetest Sin Bras is hosting an Intimate Affair which is sponsored by Chantelle Paris on Saturday, May 12th to “Support Your Girls.”

Got Insight?  Having an Intimate Affair?  Let us know!  Everyone can be an Intimate Insider!

As seen on LingerieBriefs.com.

Intimate Insiders, Intimate Affairs and Upcoming Events

1 May

Happy May Intimate Insiders!  The first week of May is Market Week for wholesale manufacturers in the Intimate Apparel industry.  Buyers from major retailers come into New York from around the country to get a look at the latest collections.  Most Buyers are finalizing their assortments for Fall & Holiday 2012 and previewing Spring 2013 collections.  Best of luck to everyone showing this Market.

During Market, the Intimate Apparel Council is holding “Retail Mobile Engagement” on Wednesday, May 2nd at the Union League Club, a panel discussion on mobile marketing. The panel will explain the different types of action codes, how to develop companion apps for iphone and andrioid platforms, and how a mobile engagement campaign can improve your business. The discussion will also include how to improve communication within your company using mobile devises. Featured Speakers include Leslie Burke, Director of Interactive Print at Conde Nast, John Puterbaugh, Ph.D, CEO & Founder at Nellymoser, Inc., and Liz Smith, Vice President of Marketing at Wacoal America, Inc.  The Intimate Apparel Council is a division of the American Apparel and Footwear Association.

The Lingerie Goddess, Margaret Shrum, is showcasing several NY-based Lingerie Designers at the “Shop for Kids” Spring Shopping Soiree on Tuesday, May 1st from 6-8pm at the Doncaster Fashion Showroom at 145 West 57th Street, 20th Floor (between 6th & 7th Aves.)  Margaret will be accompanied by Alexis Chasman who will be offering her Spring Accessories Collection.  A portion of the proceeds will benefit Change for Kids.  Join the Intimate Affair, have a glass of wine and indulge in affordable luxury!

My bosom buddy Jene Luciani taped a “bra makeover” segment for Wendy Williams on Wednesday, April 25, 2012 and I was asked to model the Curvy Kate “Princess” Bra on the show!  Check out the Video on YouTube.  You’ll get a kick out of it.  Just for the record, I was not pulled from the studio audience….  And no, I don’t really walk around sporting a bad case of the dreaded “quadra-boob!”  Taping this segment was a blast.  Technically speaking, I like to think I am the very first Curvy Kate USA Star in a Bra model!  My friend Erin McLaughlin from Bare Necessities joined us at The Wendy Williams Studio on Wednesday and was a lifesaver….  She helped to get me scooped, swooped and lifted into my Curvy Kate!  Bare Necessities provided vouchers to all of the audience members to redeem for the products featured on the segment!

Moira Nelson & Erin McLaughlin from Bare Necessities

ILOVEAGOOD hosted the store opening party for Bradelis New York on Thursday, April 26, 2012 in Nolita, NYC.  Guests of the exclusive Intimate Affair were offered bra fittings courtesy of the Bradelis bra fitters.  The Japanese fit technique of Bradelis is quite unique as compared to traditional U.S. methods.  I highly encourage you to visit one of Bradelis New York’s three locations to experience it for yourself.  Guests at the event included Luis Paredes, publisher of The Lingerie Journal, Krista Purnell of The Lingerie Post, “The Lingerie Godess” Margaret Shrum, Melissa Franchi of Nevaeh Intimates, Laura Mehlinger of Lola Haze Lingerie, Christi Reid of Journelle, among others.

Bradelis New York Grand Opening Party

Bra La Mode is having an Intimate Affair on Saturday, May 12th at Bra Smyth in NYC!  It is a “Celebration of Women” in honour of Mother’s Day including An Afternoon Tea Party (and champagne, of course) hosted by Chambre de Sucre Imported Gourmet Sugars.  The Intimate Affair is sponsored by luxury French lingerie brand Simone Perele in collaboration with The Lingerie Journal.  Our featured guest is Fine Lingerie Stylist and Personal Shopper, “The Lingerie Goddess” Margaret Shrum.  Guests are encouraged to RSVP to bralamodemothers.eventbrite.com.

I will be co-hosting a press/media event with the US distribution company, Revival Brands, in the end of May or early June (we are finalizing the details as we speak.)  The Intimate Affair will feature luxury, Italian brand Philippe Matignon.  Philippe Matignon’s luxurious hosiery was introduced to the States last year….  And now, their Intimate Apparel line is being introduced to the U.S. market at this exclusive industry event.  Stay tuned for details.

Save the date for June 26th, 2012.  Luxury swimwear designer, Caitlin Kelly, will be hosting a Launch Party to showcase her designer swimwear line.  The Intimate Affair will include a runway show, cocktails, music, dancing and gifts for VIP guests!

Got Insight?  Having an Intimate Affair?  Let us know!  Everyone can be an Intimate Insider! 

As seen on LingerieBriefs.com.

Intimate Insider: Victor Vega of Wacoal America

19 Mar

Victor Vega of Wacoal America

In a world where the average worker changes jobs three to five times over the course of their lifetime, Intimate Insider Victor Vega is a statistical anomaly.  He began his career as a warehouse worker with Wacoal America, and by 2005 found himself in the position of Sr. Vice President of Inventory Production and Sales Management through hard work and dedication. 

I’ve been lucky enough to get to know Mr. Vega personally through various organizations like The Underfashion Club and the Intimate Apparel Square Club.  I have found him to be a “true gentleman,”  he is kind, honest, and humble.  I caught up with him just before the Femmy Gala this past January, where he received a Lifetime Achievement Award for his dedication to the intimate apparel industry and for his loyalty to helping others.

I asked Mr. Vega about his lifelong devotion to charitable causes.  “I’ve always believed it is important to give back in our communities” he told me, “especially to those less fortunate.  Helping others motivates me.”  In addition to his participation in the non-profit organizations affiliated with the intimate apparel industry, Mr. Vega is involved with (and holds leadership positions in) numerous civic organizations in his own community.

When asked about the intimates industry as a whole, Mr. Vega said that he has seen many changes in the industry since the beginning of his career, and is looking forward to what the future will bring.  “I hope to see the industry evolve and grow; to have different people involved in it.  We all need to work together to take the industry to the next level, and the infusion of the next generation is wonderful.”

Victor Vega’s contributions to the industry are legendary, but when asked to name his greatest accomplishment, he says it is his good old-fashioned success story.  He’s proud of having worked at the same company for so many years, and for rising to his current position through hard work and dedication.  This year marks his 40th Anniversary with Wacoal America.

Victor Vega is honored with the Lifetime Achievement Award at the 2012 FEMMY Gala

And finally, how does Mr. Vega feel about his Lifetime Achievement Award?  His response is simple and as always, humble.  “It is an honor, especially because it is given by the Underfashion Club which is made up of fellow industry professionals.” he says. 

Mr. Vega is an inspiration to all of us working in the intimate apparel industry.  His dedication to his employer is truly impressive.  But it is his devotion to those less fortunate that really makes an impression on me.  Victor Vega is a rare breed.  I feel privileged to know him and am honored to consider him a friend.

Intimate Insight: Curvy Kate Launches “Star in a Bra” Model Search in the USA

22 Feb

It was over a year ago that I first discovered the UK brand, Curvy Kate.  As a full-busted consumer, I am always on the lookout for new brands which cater to women like me.  And as an intimate apparel professional, I make it my business to know what’s happening in the world of lingerie.  I was immediately drawn to the youthful, playful and flirtatious styling of the brand and anxious to find out how to get my hands on a matching set.  And it was great to see the product on curvy models that looked like me!  But more importantly, it was their business strategy that caught my attention.  Besides the fact that they had over 400% growth in the few short years since launching the brand, I was very impressed with the company’s innovative approach to marketing. 

Late last year I wrote an article for The Lingerie Journal about the importance of social media in the intimate apparel industry.  I identified Curvy Kate as one of several intimate apparel brands which are doing a great job utilizing social media to promote themselves.  I wrote, “In the U.K., the newcomer on the scene is a full-busted brand called Curvy Kate…..they’ve come on the scene and made quite an impression. And the bulk of their marketing has been a “grassroots” social media campaign. Curvy Kate is active on the internet and appeals to the “everywoman.” Rather than hire expensive models to promote their brand, they conducted a model search called “Star in a Bra.” All of the Curvy Kate models are amateurs who submitted themselves to be the face and bust of the brand. And the best part is that we get to be the judge!”

At that time, Curvy Kate was only available in the UK and in Europe and was starting to take hold in Australia.  But this relatively small, full-busted UK label has since gone global.  And much of this success is due to their innovative “grassroots” marketing and PR initiatives.  The brand is now being sold in specialty shops throughout the US and is available on the leading intimate apparel ecommerce site, BareNecessities.com.

To celebrate the brand’s foray into the US market, the company has recently announced that they are bringing their annual Star in a Bra competition to the US.  Starting in April, the brand will scour the United States for a naturally curvy woman who will become the face and body of the brand.  Going against the grain, Curvy Kate champions shapely figures by searching for D plus girls who are curvy, charismatic and confident with a fuller body and a natural full bust.

The Star in a Bra search will be run through the brand’s new USA Facebook page and they encourage fans to submit their favorite lingerie photos to win an international modeling contract and a year’s worth of Curvy Kate Lingerie. The winner will also be flown to the UK to take part in the brand’s latest marketing campaign with fellow UK and Australian winners.

The competition strives to celebrate healthy curves, a positive body image and diversity. Curvy Kate Marketing Manager, Hannah Houston, stated, “We truly believe that our customers should model our lingerie as these are the girls who will be buying it. Our model search isn’t just a one off – it’s here to stay to prove how gorgeous the shapely figure looks in lingerie – wobbles, bumps and all. If you can wear Curvy Kate lingerie – you’re in.”  Showing how Curvy Kate’s lingerie looks on a fuller bust and shapely frame gives a true representation of how the product fits and supports a larger bustline.

Curvy Kate D – K cup lingerie is designed for fun, flirty girls with a fuller breast and desire for fashion. Utilizing gorgeous, fashion-conscious designs and clever engineering, the brand offers variety and flattering, colorful styles normally only seen in smaller cup sizes. Bras retail from $65 to $75 USD.

Buyers can preview Curvy Kate’s next collection at the CurveNY lingerie trade show at the Jacob Javits Convention Center through Thursday, February 23rd.  Booth # 416.

Resources:

www.CurvyKate.com

Follow @CurvyKateUSA

www.facebook.com/CurvyKateUSA

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