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Intimate Insight: Philippe Matignon- Luxury Italian Hosiery

9 Apr

Even though temperatures have been heating up lately, there’s no reason to put away your stockings!  Philippe Matignon makes wonderful luxury Italian hosiery, and carries a range of products that will take you through the freezing cold winter straight into the heat of summer.  Philippe Matignon’s unique aesthetic and extensive collections offer the stylish woman a variety of feminine tights, sheers and opaques in a range of colors, textures and patterns.  Silhouettes include basic tights, stay-ups, knee-highs, leggings and socks.  The brand offers a Classic Collection of timeless styles which provide quality and luxury for any occasion, season or for everyday.  While the Fashion Collections are renewed season by season and are distinguished by their range of textures, laces/embroideries and fine finishing touches- from light and fresh designs for Spring/Summer to more structured styles for Fall and Winter. 

Philippe Matignon hosiery is a perfect example of the old adage “you get what you pay for.”  Their products range from $12 to $70 in price.  But their legwear are all well worth the price.  The parent company, Golden Lady, is a fully vertical operation.  They produce over 1 million pairs of legwear per day.  They start with the nylon fibers.  The only raw material they purchase is Lycra.  Each nylon thread is double or triple wrapped with Lycra, which helps the stockings and other legwear products to stay strong and avoid those nasty runs and snags that everyone hates.  This is what sets the brand apart from its competition.  In addition to their own brands, Golden Lady produces Private Label legwear for well-known brands such as DKNY, Calvin Klein, Hue and No Nonsense.

Golden Lady owns and operates the Golden Point chain of department stores in Europe (with over 500 doors.)  Thus, the Philippe Matignon brand has been incredibly popular in Europe for years, but they just hit the US market last year.  Since then, they’ve been spotted on the runway at New York Fashion Week and have become a favorite among US stylists and celebrities.  The company also has an Intimate Apparel line which will be introduced to the US Market later this year.  

In addition to their unique knitting and production processes, the company pays a lot of attention to detail in designing the luxurious Philippe Matignon products.  If you have issues with thigh highs slipping down by the end of the day, try a pair of Philippe Matignon thigh high stockings.  Their thigh highs have comfortable bands at the top that prevent slippage, yet keep you comfortable all day (avoiding the “pinch” that is so common among other brands.)

Philippe Matignon recently launched their Silhouette Collection- luxury shaping hosiery designed with Lycra Beauty brand spandex yarns.  The Italian brand redesigned their already successful line of shaping hosiery to include the Lycra Beauty certification to meet the evolving needs of the modern consumer.  Lycra Beauty fabrics are engineered to meet extremely demanding standards that create new solutions for shaping products that satisfy the expectations of this ever-evolving category.

Philippe Matignon’s latest line of “Socquettes” is perfect for summer wear.  This unique new line provides the sleek feel and look of stockings in a sock length that is perfect for warm weather.  They come in a variety of bright colors to help spice up your closet, and look great with everything from open toed heels to flats.

Philippe Matignon legwear can be purchased online at Fresh Pair, Peek Brooklyn and Her Room, and at select boutiques such as The Pink Slip, as well as on the Philippe Matignon US website.

Resources:

www.PhilippeMatignon.us

Follow @PMHLoves

Intimate Insight: Curvy Kate Launches “Star in a Bra” Model Search in the USA

22 Feb

It was over a year ago that I first discovered the UK brand, Curvy Kate.  As a full-busted consumer, I am always on the lookout for new brands which cater to women like me.  And as an intimate apparel professional, I make it my business to know what’s happening in the world of lingerie.  I was immediately drawn to the youthful, playful and flirtatious styling of the brand and anxious to find out how to get my hands on a matching set.  And it was great to see the product on curvy models that looked like me!  But more importantly, it was their business strategy that caught my attention.  Besides the fact that they had over 400% growth in the few short years since launching the brand, I was very impressed with the company’s innovative approach to marketing. 

Late last year I wrote an article for The Lingerie Journal about the importance of social media in the intimate apparel industry.  I identified Curvy Kate as one of several intimate apparel brands which are doing a great job utilizing social media to promote themselves.  I wrote, “In the U.K., the newcomer on the scene is a full-busted brand called Curvy Kate…..they’ve come on the scene and made quite an impression. And the bulk of their marketing has been a “grassroots” social media campaign. Curvy Kate is active on the internet and appeals to the “everywoman.” Rather than hire expensive models to promote their brand, they conducted a model search called “Star in a Bra.” All of the Curvy Kate models are amateurs who submitted themselves to be the face and bust of the brand. And the best part is that we get to be the judge!”

At that time, Curvy Kate was only available in the UK and in Europe and was starting to take hold in Australia.  But this relatively small, full-busted UK label has since gone global.  And much of this success is due to their innovative “grassroots” marketing and PR initiatives.  The brand is now being sold in specialty shops throughout the US and is available on the leading intimate apparel ecommerce site, BareNecessities.com.

To celebrate the brand’s foray into the US market, the company has recently announced that they are bringing their annual Star in a Bra competition to the US.  Starting in April, the brand will scour the United States for a naturally curvy woman who will become the face and body of the brand.  Going against the grain, Curvy Kate champions shapely figures by searching for D plus girls who are curvy, charismatic and confident with a fuller body and a natural full bust.

The Star in a Bra search will be run through the brand’s new USA Facebook page and they encourage fans to submit their favorite lingerie photos to win an international modeling contract and a year’s worth of Curvy Kate Lingerie. The winner will also be flown to the UK to take part in the brand’s latest marketing campaign with fellow UK and Australian winners.

The competition strives to celebrate healthy curves, a positive body image and diversity. Curvy Kate Marketing Manager, Hannah Houston, stated, “We truly believe that our customers should model our lingerie as these are the girls who will be buying it. Our model search isn’t just a one off – it’s here to stay to prove how gorgeous the shapely figure looks in lingerie – wobbles, bumps and all. If you can wear Curvy Kate lingerie – you’re in.”  Showing how Curvy Kate’s lingerie looks on a fuller bust and shapely frame gives a true representation of how the product fits and supports a larger bustline.

Curvy Kate D – K cup lingerie is designed for fun, flirty girls with a fuller breast and desire for fashion. Utilizing gorgeous, fashion-conscious designs and clever engineering, the brand offers variety and flattering, colorful styles normally only seen in smaller cup sizes. Bras retail from $65 to $75 USD.

Buyers can preview Curvy Kate’s next collection at the CurveNY lingerie trade show at the Jacob Javits Convention Center through Thursday, February 23rd.  Booth # 416.

Resources:

www.CurvyKate.com

Follow @CurvyKateUSA

www.facebook.com/CurvyKateUSA

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