We’re halfway through January… Can you believe it? That means Valentine’s Day is just a month away! I think of Valentine’s Day as the Super Bowl of the Intimate Apparel industry. I can’t think of any other Holiday that almost requires a lingerie purchase, can you?
I’d love to hear your innovative merchandising strategies for increasing sales between now and February 14th. Are you having a sale? Offering a Gift-with-Purchase? An in-store event? Last year, Margo Andros of The Pink Slip in NYC’s Grand Central Station marketed a “Dear John” campaign which targeted the men that frequent her store. She sent out a hand-written note to her best male clientele. Margo recognizes the fact that men appreciate convenience and ease of purchase (especially when it comes to buying underthings for their loved ones!) So she offered three Ready-To-Give “Packages” to remove the guesswork for the fellas, including optional delivery / messenger service. It was genius, and proved to be a real success. What do you have up your sleeve? If you are planning something special, please let me know. I would be happy to post it in my Weekly Column.
Here are a few upcoming “Intimate Affairs” (some of which are Valentine’s Day centric):
Tonight, Bare Necessities is hosting fashion’s first LIVE webcast featuring bra fit experts, sexy models, real-time audience Q&A, and lots of special features (and a viewer-only secret deal). The “Intimate Affair” is being hosted by Bra Fit Expert Freddy Zappe of Eveden and Bare Necessities’ Erin McLaughlin. Log on at 7:00pm EST and use hashtag #BAREFIT.
Linger in Spring Lake, N.J. is hosting the “Linger Mingler,” a Men’s Night Out on January 31st from 6:30-8:00pm. The “Intimate Affair” will feature a LIVE Fashion Show and complimentary cocktails.
The Underfashion Club is hosting its annual FEMMY Gala on Tuesday, February 5, 2013 at Cipriani 42nd Street, NYC. Again this year, the “Intimate Affair” will be hosted by Carson Kressley. This year’s Student Design Contest is sponsored by Penn Asia Co., Ltd., Regina Miracle International Ltd. And Stretchline Holdings Ltd. The theme is “Midnight Garden” – Seduction of Flowers. The Underfashion Club will be presenting FEMMY Awards to Bloomingdale’s, Cosabella and The Lenzing Group, the Innovation Award is being presented to Hautelook, and the Lifetime Achievement Award Recipient is Josie Natori of The Natori Company. For additional information regarding ticket purchase or to sponsor a table or to advertise in the event program, visit www.underfashionclub.org.
Sweetest Sin in Red Bank, N.J. is hosting their annual Valentine’s Day Soiree on Thursday, February 7th from 6:00-9:00pm. You can expect free gifts from brands such as Hanky Panty & Booty Parlor AND the event will feature special guests from LELO, the world’s leading designer brand for intimate lifestyle products.
SAVE THE DATE – Lauren Rich is planning an event to kick-off the first ever Lingerie Fashion Week (LingerieFW.) The “Intimate Affair” will be sponsored in part by The Lingerie Alliance. It will be held on Thursday, February 21, 2013. Details to follow….
Mark your calendars for these upcoming “Intimate Affairs” which are taking place here in the USA and around the World:
Salon International de la Lingerie and Interfiliere in Paris- January 19th – 21st, 2013
Pure London in London- February 10th – 12th, 2013
Moda Lingerie and Swimwear in Birmingham- February 17th – 19th, 2013
Curve NV in Las Vegas- February 18th – 19th, 2013
Lingerie Fashion Week (LingerieFW) in New York- February 22nd – 23rd, 2013
The Lingerie Collective in New York- February 24th – 26th, 2013
Curve NY in New York- February 24th – 26th, 2013
INDX Intimate Apparel Show in the UK- March 19th – 21st, 2013
China Sourcing Fair in Hong Kong- April 27th – 30th, 2013
As seen on LingerieBriefs.com
Intimate Insiders, Intimate Affairs and Upcoming Events
7 FebFebruary is one of the busiest months of the year for the Intimate Apparel industry. This week is “Market Week” in the mass wholesale side of the business. Major retailers fly into New York from all over the country to shop for Fall ’13 and to preview product for Spring ’14.
Boutiques and brands are making every possible last ditch effort to capitalize on Valentine’s Day.
We wrap up the month with Curve NY at Jacob Javits from February 24th – 26th. The Lingerie Collective is making its debut in NYC and the world’s first fashion week dedicated to the intimate apparel industry, LingerieFW, is launching on February 22nd. And of course, Mercedes Benz Fashion Week is February 7th through the 14th.
Here are a few highlights in other lingerie news and upcoming events:
New York-based independent brands Lola Haze Lingerie and Victoria Bekerman Jewelry invite you to their Valentine’s Quickie Pop-Up Shop located at the RS Pop Space – 501 Lexington Avenue between 47th & 48th Streets, NYC. The “fling” is running February 1st through the 14th from 10am-8pm and includes discounts of up to 50% off on select items. In addition to every day shopping, you can join them for a special Valentine’s shopping event on February 12th from 5-9pm. Sip wine, receive personalized shopping consultations from the designers, and sneak a preview of the Lola Haze Fall/Winter 2013 collection. For 24/7 indulgence, visit http://www.lolahaze.com and enter code LolaLove20 for 20% off sitewide.
Sweetest Sin in Red Bank, N.J. is hosting their annual Valentine’s Day Soiree this Thursday, February 7th from 6:00-9:00pm. You can expect free gifts from brands such as Hanky Panty & Booty Parlor AND the event will feature special guests from LELO, the world’s leading designer brand for intimate lifestyle products.
Mark your calendars for these upcoming “Intimate Affairs” which are taking place here in the USA and around the World:
Pure London in London- February 10th – 12th, 2013
Moda Lingerie and Swimwear in Birmingham- February 17th – 19th, 2013
Curve NV in Las Vegas- February 18th – 19th, 2013
Lingerie Fashion Week (LingerieFW) in New York- February 22nd – 23rd, 2013
The Lingerie Collective in New York- February 24th – 26th, 2013
Curve NY in New York- February 24th – 26th, 2013
INDX Intimate Apparel Show in the UK- March 19th – 21st, 2013
China Sourcing Fair in Hong Kong- April 27th – 30th, 2013
Got Insight? Having an Intimate Affair? Let us know! Everyone can be an Intimate Insider!
As seen on LingerieBriefs.com
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Tags: Ali Cudby, Bra Fit Expert, byChez Designer Lingerie Boutique, Carson Kressley, Certification, charity, Chelsea Carson, Chez Johnson, Curve NY, CurvExpo, Design Contest, Fab Fit Academy, Fab Foundations, FabFitAcademy, Femmy Gala, Hanky Panky, Independent Designer, Intimate Affair, Kait Vasquez, Lelo, Lingerie, lingerie fashion show, Lingerie Fashion Week, LingerieFW, Lola Haze Lingerie, Market Week, Mercedes Benz Fashion Week, Online Class, Pop Up Shop, Red Bank NJ, Relique, Sweetest Sin, The Fitting Room, The Lingerie Collective, The Sandy Hook School Support Fund, trade show, Trunk Show, Underfashion Club, Valentine's Day