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Intimate Insiders, Intimate Affairs and Upcoming Events

7 Feb

February is one of the busiest months of the year for the Intimate Apparel industry.  This week is “Market Week” in the mass wholesale side of the business.  Major retailers fly into New York from all over the country to shop for Fall ’13 and to preview product for Spring ’14. 

Boutiques and brands are making every possible last ditch effort to capitalize on Valentine’s Day. 

FEMMY Design ContestThe annual FEMMY Gala was held Tuesday night at Cipriani 42nd Street.  Again this year, the “Intimate Affair” was hosted by Carson Kressley.  This year’s Student Design Contest was sponsored by Penn Asia Co., Ltd., Regina Miracle International Ltd. and Stretchline Holdings Ltd.  And the theme of the Student Design Contest was “Midnight Garden” – Seduction of Flowers. 

We wrap up the month with Curve NY at Jacob Javits from February 24th – 26th.  The Lingerie Collective is making its debut in NYC and the world’s first fashion week dedicated to the intimate apparel industry, LingerieFW, is launching on February 22nd.  And of course, Mercedes Benz Fashion Week is February 7th through the 14th. 

Here are a few highlights in other lingerie news and upcoming events:

FabFitAcademyI’m excited to announce that my friend and fellow Lingerie Briefs columnist, Ali Cudby, Bra Fit Coach and bestselling author of the lingerie book Busted! The Fab Foundations® Guide to Bras That Fit, Flatter and Feel Fantastic has launched the FabFit™ Academy, a comprehensive, online certification course in bra fitting.  The course begins with some complimentary videos designed expressly for the lingerie industry, and offers essential training for people working in all sectors of intimates, from retailers and manufacturers to bloggers and sales reps.  “The best assurance of a profitable return in any Lingerie business is to be consistently trained in the art of bra fitting,” says industry veteran and Lingerie Briefs Publisher Ellen Lewis.  The FabFit™ Academy offers complimentary online training videos in advance of course registration at FabFitAcademy.com.

Relique Image 1On Monday evening, the NYC-based handmade lingerie company RELIQUE hosted an “Intimate Affair” to preview their Fall/Winter 2013 Collection.  The brand uses graphic lingerie shapes accented with experimental fabric dyeing and trimming combinations.  The focus in each collection is lingerie that is meant to be seen as a piece of fashion rather than traditional lingerie, while still keeping its sex appeal.  Designers Chelsea Carson and Kait Vasquez believe that lingerie doesn’t need to be just for the bedroom or hidden under clothing; it should be an enhancement to an outfit.  By taking a more modern approach in design, they want to fill the gap between basics and special occasion and give lingerie an outerwear functionality.

New York-based independent brands Lola Haze Lingerie and Victoria Bekerman Jewelry invite you to their Valentine’s Quickie Pop-Up Shop located at the RS Pop Space – 501 Lexington Avenue between 47th & 48th Streets, NYC.  The “fling” is running February 1st through the 14th from 10am-8pm and includes discounts of up to 50% off on select items.  In addition to every day shopping, you can join them for a special Valentine’s shopping event on February 12th from 5-9pm.  Sip wine, receive personalized shopping consultations from the designers, and sneak a preview of the Lola Haze Fall/Winter 2013 collection.  For 24/7 indulgence, visit http://www.lolahaze.com and enter code LolaLove20 for 20% off sitewide.

Valentine's Quickie popup photo 1

Sweetest Sin in Red Bank, N.J. is hosting their annual Valentine’s Day Soiree this Thursday, February 7th from 6:00-9:00pm.  You can expect free gifts from brands such as Hanky Panty & Booty Parlor AND the event will feature special guests from LELO, the world’s leading designer brand for intimate lifestyle products.

sweetest sin_soiree_flyer2013_facebook[1]

TheFittingRoomBoutiqueIllinoisThe Fitting Room, a chic bra fitting boutique in Grayslake, Illinois and Eminjayin Productions are co-hosting a Valentine’s Day themed Lingerie Fashion Show Benefit Event to raise funds for The Sandy Hook School Support Fund.  In addition to the Lingerie Fashion Show, the festive affair will include a burlesque show, raffle prizes, cocktails provided courtesy of The Vine, a DJ and a photo booth.  The event organizers will donate 100% of the proceeds to the Newtown/Sandy Hook families and schools.  The event is taking place on Saturday, February 9th from 7-10pm at The Studio.

Brochure 5.5x8.5 - Back - LandscapeChez Johnson of byChez Designer Lingerie Boutique is featuring her collections in a Trunk Show on Sunday, February 10th from 4-9pm.  The “Intimate Affair” called “Welcome to the Sweet Life” is being hosted by Posh Beauté in SoHo, NYC (and is also the location for the affair.)  The event will offer sweet treats, a candied cocktail concoction, a champagne hour from 6-7pm and a lot of fun!

LingerieFW_imageSAVE THE DATE – Lauren Rich, founder of RICHPR and LingerieFW, is planning a party to celebrate the close of Lingerie Fashion Week (LingerieFW) which is set to debut on February 22nd.  The “Intimate Affair” will be sponsored in part by The Lingerie Journal and The Lingerie Alliance and will be held on Saturday, February 23, 2013 following the last runway show of the day.  Details to follow….

Mark your calendars for these upcoming “Intimate Affairs” which are taking place here in the USA and around the World:

Pure London in London- February 10th – 12th, 2013

Moda Lingerie and Swimwear in Birmingham- February 17th – 19th, 2013

Curve NV in Las Vegas- February 18th – 19th, 2013

Lingerie Fashion Week (LingerieFW) in New York- February 22nd – 23rd, 2013

The Lingerie Collective in New York- February 24th – 26th, 2013

Curve NY in New York- February 24th – 26th, 2013

INDX Intimate Apparel Show in the UK- March 19th – 21st, 2013

China Sourcing Fair in Hong Kong- April 27th – 30th, 2013

Got Insight?  Having an Intimate Affair?  Let us know!  Everyone can be an Intimate Insider!

 As seen on LingerieBriefs.com

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Intimate Insiders, Intimate Affairs and Upcoming Events

16 Jan

Rouge Seduire_Mimi SetWe’re halfway through January… Can you believe it?  That means Valentine’s Day is just a month away!  I think of Valentine’s Day as the Super Bowl of the Intimate Apparel industry.  I can’t think of any other Holiday that almost requires a lingerie purchase, can you? 

I’d love to hear your innovative merchandising strategies for increasing sales between now and February 14th.  Are you having a sale? Offering a Gift-with-Purchase? An in-store event?  Last year, Margo Andros of The Pink Slip in NYC’s Grand Central Station marketed a “Dear John” campaign which targeted the men that frequent her store.  She sent out a hand-written note to her best male clientele.  Margo recognizes the fact that men appreciate convenience and ease of purchase (especially when it comes to buying underthings for their loved ones!)  So she offered three Ready-To-Give “Packages” to remove the guesswork for the fellas, including optional delivery / messenger service.  It was genius, and proved to be a real success.  What do you have up your sleeve?  If you are planning something special, please let me know.  I would be happy to post it in my Weekly Column.

Here are a few upcoming “Intimate Affairs” (some of which are Valentine’s Day centric):

BN_FitEventTonight, Bare Necessities is hosting fashion’s first LIVE webcast featuring bra fit experts, sexy models, real-time audience Q&A, and lots of special features (and a viewer-only secret deal).  The “Intimate Affair” is being hosted by Bra Fit Expert Freddy Zappe of Eveden and Bare Necessities’ Erin McLaughlin.  Log on at 7:00pm EST and use hashtag #BAREFIT.

Linger MinglerLinger in Spring Lake, N.J. is hosting the “Linger Mingler,” a Men’s Night Out on January 31st from 6:30-8:00pm.  The “Intimate Affair” will feature a LIVE Fashion Show and complimentary cocktails.

2013 FEMMYThe Underfashion Club is hosting its annual FEMMY Gala on Tuesday, February 5, 2013 at Cipriani 42nd Street, NYC.  Again this year, the “Intimate Affair” will be hosted by Carson Kressley.  This year’s Student Design Contest is sponsored by Penn Asia Co., Ltd., Regina Miracle International Ltd. And Stretchline Holdings Ltd.  The theme is “Midnight Garden” – Seduction of Flowers.  The Underfashion Club will be presenting FEMMY Awards to Bloomingdale’s, Cosabella and The Lenzing Group, the Innovation Award is being presented to Hautelook, and the Lifetime Achievement Award Recipient is Josie Natori of The Natori Company.  For additional information regarding ticket purchase or to sponsor a table or to advertise in the event program, visit www.underfashionclub.org.

Sweetest Sin in Red Bank, N.J. is hosting their annual Valentine’s Day Soiree on Thursday, February 7th from 6:00-9:00pm.  You can expect free gifts from brands such as Hanky Panty & Booty Parlor AND the event will feature special guests from LELO, the world’s leading designer brand for intimate lifestyle products.

LingerieFW_imageSAVE THE DATE – Lauren Rich is planning an event to kick-off the first ever Lingerie Fashion Week (LingerieFW.)  The “Intimate Affair” will be sponsored in part by The Lingerie Alliance.  It will be held on Thursday, February 21, 2013.  Details to follow….

Mark your calendars for these upcoming “Intimate Affairs” which are taking place here in the USA and around the World:

Salon International de la Lingerie and Interfiliere in Paris- January 19th – 21st, 2013

Pure London in London- February 10th – 12th, 2013

Moda Lingerie and Swimwear in Birmingham- February 17th – 19th, 2013

Curve NV in Las Vegas- February 18th – 19th, 2013

Lingerie Fashion Week (LingerieFW) in New York- February 22nd – 23rd, 2013

The Lingerie Collective in New York- February 24th – 26th, 2013

Curve NY in New York- February 24th – 26th, 2013

INDX Intimate Apparel Show in the UK- March 19th – 21st, 2013

China Sourcing Fair in Hong Kong- April 27th – 30th, 2013

As seen on LingerieBriefs.com

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Intimate Insiders, Intimate Affairs and Upcoming Events

10 Jan

Happy New Year!  For me, the New Year is a great time for reflection.  Many years ago I started a habit of keeping a journal.  I am not one to write in it daily; but I make it a point to pull it out in the first part of January to write out my accomplishments from the previous year and to list out my goals, hopes, dreams and initiatives for the coming year (both personal and professional.)  It’s fascinating to look at what was written the previous January.  Most of the time, I forget what I wrote!  Usually, the goals that were set have been accomplished (in some shape or form.)  And more often than not, the outcome is far better than I could have imagined!  So before I get you up to speed on the upcoming “Intimate Affairs,” I’d like to reflect back on 2012.

Dear Kate Ms MoxieIn 2012, we saw the launch of several new independent brands including Angela Friedman, Nevaeh Intimates, Fleur du Mal, Cheeki brand and Rouge Séduire among others.  Julie Sygiel re-launched the revolutionary, absorbent, leak-proof and stain-resistant underthings now known as Dear Kate.  And the Empowered By You panty was launched which enables underprivileged women to spearhead their own businesses. 

The lingerie blogosphere expanded to include new bloggers and other independent intimate apparel professionals including my personal new fave, Caro the Lingerie Lesbian!

In ecommerce retailing, we saw new methods of marketing and selling intimates from sites including True & Co., IntiMint, AdoreMe.com and Ampere.  Ecom retailers are offering lingerie subscription services and other innovative methods of retailing. 

I witnessed an increased awareness of the importance of a proper fit. There were numerous online “debates” regarding the best way to fit, vanity sizing and so on.  More and more brands, manufacturers and retailers are paying closer attention to the needs specific to the full-figure and full-busted consumer.  Early last year, Bare Necessities launched their sister site, Bare Plus, which is an online shopping environment dedicated to this consumer.

Freshpair Pic 1Several e-tailers made an attempt to answer the question of how to get a proper fit when purchasing online.  HerRoom.com launched the proprietary “Know your Breasts Bra Finder” questionnaire which purports to help you discover your best bra styles.  And Freshpair.com re-launched their website which now includes more personalized services such as an At-Home Bra Fit Service and a Men’s Underwear Club.  Freshpair also celebrated the 10th Anniversary of National Underwear Day by hosting a one-of-a-kind “It’s Time for a Change” pop-up store experience in New York City in August.

LingerieAlliance_horizontal logoIn August of 2012, my partner Luis Paredes, publisher of The Lingerie Journal (and The Business of Pleasure,) and I launched the online collaborative community of intimate apparel professionals known as The Lingerie Alliance.  The Lingerie Alliance was inspired by the Brand Affair Marketing and PR Panel Discussion we hosted during February Market 2012.  The Brand Affair proved to us that there is a need for a collaborative community of lingerie professionals as well as education, information and resources.  Throughout the year, we sponsored several events including NOLCHA Fashion Week’s Closing Party and the non-profit fundraisers PinkChoseMe’s BRA Day USA 2012 and Go Naked and Check Yourself.  We ended the year with a fun “Festive Affair” Holiday Networking Social which represented our vision for The Lingerie Alliance.  The coming year will bring more events, workshops and seminars tailored specifically for today’s intimate apparel professional and we hope to have the membership functionality for the site itself completed before Summer.

LingerieFW_imageLauren Rich of RICHPR announced that she will be launching LingerieFW in New York City in February 2013.  LingerieFW will be the first fashion week dedicated to intimate apparel brands.

In late October, the northeast suffered the wrath of Hurricane Sandy which delayed the quarterly wholesale market week and destroyed hundreds of homes and businesses including my friend Marla Wink’s lingerie store, Indian Summer, in Beach Haven, Long Beach Island, New Jersey.  (I’m happy to report that Marla is as determined as ever to rebuild her store and is hopeful that she will re-open her doors in time for the busy Summer selling season down the shore.)

The Lingerie Collective is coming to New York City in February 2013!  The boutique trade show is well-known in London for featuring British and international emerging brands with a focus on innovation and luxury.

Jene Luciani and Moira Nelson_2012 HUG Awards GalaThe non-profit Underfashion Club and the Intimate Apparel Square Club continued their programs in 2012 including the FEMMY Gala last February, the H.U.G. Awards Gala in November, various other programs throughout the year and their annual Holiday parties in December.  Both organizations make significant contributions to our industry and raise funds to support their respective causes.

Angie Courtney, owner of Sweetest Sin

 

Other charity events included Go Naked and Check Yourself which was hosted in part by Sweetest Sin Boutique in Red Bank, New Jersey and included sponsors LELO and The Lingerie Alliance.

Overall, 2012 was a year full of growth and advancements.  I am motivated by the forward movement in our industry and look forward to seeing further progress throughout 2013.  I wish all of you the best of health, happiness, a sense of well-being, success and prosperity in your professional lives and in your personal endeavors.

Mark your calendars for these upcoming “Intimate Affairs” which are taking place here in the USA and around the World:

The Lingerie Collective in London- January 13th – 15th, 2013

Salon International de la Lingerie and Interfiliere in Paris- January 19th – 21st, 2013

Pure London in London- February 10th – 12th, 2013

Moda Lingerie and Swimwear in Birmingham- February 17th – 19th, 2013

Curve NV in Las Vegas- February 18th – 19th, 2013

Lingerie Fashion Week (LingerieFW) in New York- February 22nd – 23rd, 2013

The Lingerie Collective in New York- February 24th – 26th, 2013

Curve NY in New York- February 24th – 26th, 2013

INDX Intimate Apparel Show in the UK- March 19th – 21st, 2013

China Sourcing Fair in Hong Kong- April 27th – 30th, 2013

As seen on LingerieBriefs.com

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Intimate Insiders, Intimate Affairs and Upcoming Events

12 Dec

It’s a very busy time of the year full of holiday shopping, long work hours, year-end meetings, goal-setting for 2013, dinners, parties and other events.  And I’m full of anxiety… attempting to accomplish everything I set out to do before the year is over.  Am I the only one that’s feeling the pressure?  Any good tips for maintaining a sense of balance during this time of the year?  I’m getting enough sleep; I’m sticking with my usual meditation routine, allowing time for myself and making self-care a priority… Yet I still feel a bit overwhelmed.  Please share your advice for coping with life’s ups and downs…  I’d love to hear what you do to stay sane. 

UFC Party 2012_Gifts for Foundling Kids

On December 4, 2012, The Underfashion Club hosted its annual Holiday Party at The National Arts Club on Gramercy Park South.  The Intimate Affair featured dinner, dancing and a whimsical bra & bottoms design contest which was judged by Lingerie Briefs’ Ellen Lewis and Laurence Teinturier of Curvexpo. 

Victor Vega_Sophia and Gabrielle_Bob VitaleThe Grand Prize went to Joseph Lara from Delta Galil.  He won a ticket to the 2013 Femmy Gala which is scheduled for Tuesday, February 5, 2013 at Cipriani 42nd Street, NYC.  The 2nd Prize went to Sophia Gergatsoulis and Gabrielle Bizzoco from Wacoal America.  Sophia and Gabrielle each received a 1-year membership in the Underfashion Club for their creative entry in the contest.  In addition to the festivities, the UFC never forgets to take care of its own community…..gifts of clothing and toys were collected and donated to the New York Foundling Children.  Club president Walter Costello and other members of the Club and industry pros including Debby Long-Gedney, Roslyn Harte, Lance Whitaker, Gary Hughes, Victor Vega, Bob Vitale, Julia Burns, Steve Chernoff, Justin Chernoff, Suzanne Beck, Luis Paredes, Joel Fertel, Ellen Lewis, and many others came together to celebrate the season in style. 

Dear Kate Ms Moxie

Dear Kate Launch PartyThe official Dear Kate Launch Party was held on Friday, December 7th.  The Intimate Affair was hosted by Azaleas at 140 Second Avenue, NYC.  Family, friends and fans of the innovative brand came together to celebrate the launch of this unique lingerie line.  Azaleas was standing-room only.  Congrats Julie and thanks for the Dear Kate logo tote!

Bra La Mode hosted a Festive Affair Holiday Trunk Show on Saturday, December 8th.  The Intimate Affair featured Dirty Dolls Lingerie, Love & Dream Sleepwear and Loungewear and introduced – for the first time ever – the luxury lingerie line, Rouge Séduire.  The event was held at the neighborhood spa, Spa 34 on 34th Street in NYC.  Guests enjoyed Mani/Pedis and admired the three independent lines being showcased at the event. 

Buyer Kelly OBrien from Linger chats with Darcy Frye of Love and Dream Sleepwear at Bra La Mode Trunk Show Sat Dec 8th

TulipbackContinue supporting these brands by shopping online at: www.dirtydollslingerie.com and www.shoploveanddream.com.  And although Rouge Séduire is not yet available for retail sales direct to consumer, you must check out the steamy website which just launched late last week- www.rougeseduire.com.

Here are the Upcoming Intimate Affairs:

The Intimate Apparel Square Club’s Holiday Party is being held this Thursday, December 13, 2012.  This year, Santa will be visiting the “Rusk Kids” one-on-one in their rooms while the new RUSK facility is being built.  But members and guests are welcome to join us for dinner at Trattoria Alba on 34th Street, NYC at 6pm.  The Intimate Affair includes presentation of the prestigious Al Jaffin Award to Diane Paccione as well as presentation of the 2012 H.U.G. Award Gala proceeds to the administrators and doctors at NYU Langone Medical Center’s Rusk Rehabilitation Center and Tisch Hospital.  Members and their families: $70; Guests: $80 (Dinner and Open Bar.)

On December 18, 2012, The Lingerie Alliance presents A Festive Affair Holiday Networking Social at Legends Loft Lounge, 6 West 33rd Street between 5th Ave & 6th Ave from 6:30-8:30pm.  Two hours open bar, giveaways & gift bags, an Ugly Holiday Sweater Contest and more.  The primary sponsor of the Festive Affair is LELO, the world’s leading designer brand for intimate lifestyle products.  LELO is donating Prize Baskets for winners of the Ugly Sweater Contest with the Grand Prize Basket valued at $1000!  The legendary lingerie lady, Roslyn Harte, will be judging the Ugly Sweater Contest.  This event costs $35/ per person and is limited to 60 people.  RSVP and purchase your tickets before they sell out: www.festiveaffair1.eventbrite.com.  Tickets must be purchased no later than Wednesday, December 12th.  Please note that tickets will not be available at the door.

TLA_FestiveAffairInvite

Got Insight?  Having an Intimate Affair?  Let us know!  Everyone can be an Intimate Insider!

As seen on LingerieBriefs.com

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Intimate Insiders, Intimate Affairs and Upcoming Events

5 Dec

Let’s cut right to the chase.  There are tons of Intimate Affairs over the next few weeks.  Great opportunities for networking with fellow industry pros and excellent bargains for lingerie collectors!  Or perhaps you would like to make a difference this Season by getting involved in one of the industry’s charitable organizations?  I hope to see you at one of these festive events.

On December 4, 2012, The Underfashion Club hosted its annual Holiday Party at The National Arts Club on Gramercy Park South.  The Intimate Affair featured dinner, dancing and a whimsical bra & bottoms design contest.  In addition, gifts of clothing and toys were collected and donated to the New York Foundling Children.  Members of the Club and other industry professionals came together to celebrate the season in style.  Stay tuned for pictures of the event and the list of design contest winners.

Here are the Upcoming Intimate Affairs:

clowintersale2012Today, December 5th, Clo Intimo is hosting a Holiday Sale which will also feature NY-based, independent jewelry designs from Poupette.  The Holiday Sale is taking place from 5-10pm at the Archstone Murray Hill, 245 E. 40th Street, Penthouse, NYC.

Paris Trend Event Dec 6thThe Paris Region Economic Development Agency (PREDA) is hosting a trend presentation on Thursday, December 6th at the Consulate General of France in NYC.  The presentation is a fresh insight into the latest fashion and home trends by the trend forecasting agency NellyRodi.  It will be followed by a panel discussion between Paris-based trade shows and American trend experts.

Dear Kate launch invite Dec 7The official Dear Kate Launch Party is being held this Friday, December 7th from 6-9pm.  The Intimate Affair is being hosted by Azaleas, 140 Second Avenue, NYC.  Celebrate the launch of this unique and innovative lingerie line with cocktails, music and more.  The first 50 guests will receive a Dear Kate tote bag.  RSVP to party@dearkates.com

PrintBra La Mode presents a Festive Affair Holiday Trunk Show on Saturday, December 8th featuring Dirty Dolls Lingerie, Love & Dream Sleepwear and Loungewear and introducing – for the first time ever – luxury lingerie line Rouge Séduire.  As an added bonus, Stella and Dot jewelry and accessories will be sold too!  Wrap up your holiday shopping in one stop.  The Intimate Affair will be held at Spa 34 on 34th Street in NYC from 10am-3pm and will feature Spa Specials including a Traditional Mani/Pedi for only $22 (reg. $34.) and a ½ Hour Full Body Massage for only $30 (reg. $40.)  Come in from the cold and shop for Holiday Gifts up to 50% off and indulge yourself with a Spa treatment!  Be sure to RSVP at www.festivetrunkshow1.eventbrite.com.  Guests can expect refreshments and gifts with purchase.

Lille Boutique_astral-bodies-flyer-1On December 12, 2012, from 7pm to midnight. Lille Boutique will be celebrating the holidays in style with a Planned Parenthood benefit at Holocene nightclub, located at 1001 SE Morrison Street in Portland, Oregon.  The highlight of the event will be a Fashion Show with models by Q6 (styled by Sephora and Proper Salon) for the launch of Fortnight Lingerie’s latest collection, Asteria 2013, inspired by Stanley Kubrick’s 2001: A Space Odyssey.  Lille will be raising funds for Planned Parenthood, so 100% of the profits from this amazing event will go to charity.  Tickets are currently sold out, but an additional 15 general admission tickets to the fashion show will be released at the door.  The free after-party does not require a ticket, so all are welcome to attend for a chance to win over $1000 in donated raffle prizes, including gift certificates to Lille Boutique, lingerie from Fortnight, Maison Close, Only Hearts, Unforeseen Circumstances, The Lake and Stars, Huit, and much more.  New Deal Distillery will be donating complimentary drinks during the cocktail hour, and the event will be catered by Luce, with cupcakes donated by Cupcake Jones.  There will be additional entertainment in the form of Astrological Readings by Psychic Siamese Terror, film projection, a giant photo booth, and music by the Sex Life DJs.  Fortnight Lingerie’s designer, Christina Remenyi, will travel to Portland from Toronto to attend the event and answer questions about the collection.  Lille Boutique and Lille Trousseau carry high-end lingerie, swimwear, antiques and accessories, with an emphasis on vintage-inspired garments, independent designers and natural fibers.

HUG AwardThe Intimate Apparel Square Club’s Holiday Party is being held on December 13, 2012.  This year, Santa will be visiting the “Rusk Kids” one-on-one in their rooms while the new RUSK facility is being built.  But members and guests are welcome to join us for dinner at Trattoria Alba on 34th Street, NYC at 6pm.  The Intimate Affair includes presentation of the prestigious Al Jaffin Award to Diane Paccione as well as presentation of the 2012 H.U.G. Award Gala proceeds to the administrators and doctors at NYU Langone Medical Center’s Rusk Rehabilitation Center and Tisch Hospital.  Members and their families: $70; Guests: $80 (Dinner and Open Bar.)

Bella Intimates in Rye, New Hampshire is hosting “Men’s Night” on Thursday, December 13th from 6-8pm at the store located at 150 Lafayette Road, Rt. 1 in Rye.  Bella Intimates Holiday Collection will be modeled throughout the evening.  Guests are welcome to enjoy cocktails and hors d’oeuvres while shopping.  Your gifts will be wrapped AND… Bella is offering Curb Side Service!  Just pull up in front and your packages will be delivered to you! www.bellaintimatesNH.com

TLA_FestiveAffairInviteOn December 18, 2012, The Lingerie Alliance presents A Festive Affair Holiday Networking Social at Legends Loft Lounge, 6 West 33rd Street between 5th Ave & 6th Ave from 6:30-8:30pm.  Two hours open bar, giveaways & gift bags, an Ugly Holiday Sweater Contest and more.  The primary sponsor of the Festive Affair is LELO, the world’s leading designer brand for intimate lifestyle products.  LELO is donating Prize Baskets for winners of the Ugly Sweater Contest with the Grand Prize Basket valued at $1000!  The legendary lingerie lady, Roslyn Harte, will be judging the Ugly Sweater Contest.  Additional sponsors include byChez Designer Lingerie Boutique.  This event costs $35/ per person and is limited to 60 people.  RSVP and purchase your tickets before they sell out: www.festiveaffair1.eventbrite.com

Got Insight?  Having an Intimate Affair?  Let us know!  Everyone can be an Intimate Insider!

As seen on LingerieBriefs.com

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Intimate Affair: Intimates Industry Businesses Collaborate to Support Go Naked and Check Yourself Cancer Awareness Event and Fundraiser

27 Nov

On Sunday, November 18, 2012, intimates industry businesses including the professional organization for intimate apparel professionals, The Lingerie Alliance, and the world’s leading designer brand for intimate lifestyle products, LELO, joined lingerie store owner and buyer, Angie Courtney of Sweetest Sin in Red Bank, N.J. to support Go Naked and Check Yourself, the 2nd annual cancer awareness event dedicated to raising funds and bringing awareness / prevention to detectible cancers where you can go naked and check yourself – skin, breast and testicular cancers.

Angie Courtney, owner Sweetest Sin

The unique, sold-out “Intimate Affair” which was hosted by Angie Courtney of Sweetest Sin and Chris Paseka from the downtown Red Bank specialty bakery, Sugarush, was held at TEAK Restaurant and was sponsored by over 50 area businesses.  Although the event encourages guests to “get naked,” there was no nudity at the event.  However, lingerie-clad female models and male models wearing name-brand boxers and briefs amused guests while they sold raffle tickets throughout the affair.  In addition to the raffle, the event featured a silent auction including gifts worth thousands of dollars.  Cancer survivor and motivational speaker DonnaLyn Giegerich kicked off the event by promoting the event’s theme – go naked and check yourself.  And, every guest left the event with an education and a Gift Bag including products, samples, discount cards/ coupons, certificates and more from area businesses and the intimates industry event sponsors, The Lingerie Alliance and LELO.

“There were already a ton of local fundraisers that are more formal, like galas. We’ve been to a lot of them, and we will continue supporting them because they do a great job at raising awareness,” Paseka said. “But we wanted to host something that was a little more funky and quirky.”

More than $10,000 was raised at the event with 100% of the proceeds being donated to four charities – the American Cancer Society, Livestrong, the Young Survival Coalition, and the newly formed Red Bank-based storm relief non-profit organization, RebuildRecover.  The areas surrounding Red Bank, N.J. were hard hit during Hurricane Sandy and recovery efforts have only just begun. 

“Raising money for cancer awareness is still our primary goal, and cancer will still be there when the recovery from Hurricane Sandy is complete,” Paseka said. “But we felt that it was our responsibility to also help address the more immediate needs of our community in some way this year.”

All Photos – Brandi Grooms Photography

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Intimate Insiders, Intimate Affairs and Upcoming Events

21 Nov

Can you believe it’s almost Thanksgiving?  I have so much to be grateful for this year…  I don’t even know where to begin.  Without getting too sentimental, I would just like to say that it has been overwhelming, humbling and inspiring to watch my businesses grow.  And I have you all to thank for this!  Without you, my family, friends, fans, followers and supporters, I would not have been able to plow forward through the tough times (when I was literally working 18+ hours a day.)  I’ve learned to simply put one foot in front of the other… Planting lots of little seeds along the way.  The rewards have been priceless.  I am very blessed.  What do you have to be thankful for this year?

Here are a few Intimate Insights and Upcoming Intimate Affairs:

Last Wednesday, November 14th, luxury brand Fleur du Mal celebrated its launch by hosting an Intimate Affair at a trendy downtown NYC loft.  The event featured Parisian DJ Inez Melia and renowned Mixologist Xavier Herit.  Fleur du Mal is a signature collection of ready-to-wear and lingerie by Jennifer Zuccarini.  With years of experience, including time as co-founder of Kiki de Montparnasse and design director at Victoria’s Secret, Jennifer is a natural at creating sensual, seductive pieces that both men and women are drawn to.  Fleur du Mal provides a confidence boosting aspect to any woman’s wardrobe through specialty pieces such as a leather corset created in collaboration with famed Parisian corset maker Cadolle, a sheer tuxedo blazer, and French rose lace intimates. The line is sold exclusively through a uniquely interactive e-commerce website, FleurDuMal.com, and creates a sophisticated, fashionable and innovative way for women to shop online.  The site features highly editorial, shoppable content, where consumers can not only browse and buy the luxurious Fleur du Mal collection, they can also discover and purchase complementary lifestyle items that Jennifer adores.  Additionally, the website utilizes endless scrolling functionality and includes social media integration, making it seamless for customers to share intimate sneak peeks of their most desired wants and needs.  I was most impressed by the leather intimate apparel pieces and the clipped French Leavers lace used in constructing the bra and panty sets is exquisite.  Tres jolie!

The Intimate Affair, GO NAKED AND CHECK YOURSELF, was held on November 18th at Teak Restaurant, Red Bank, New Jersey.  The annual event is a fundraising affair dedicated to bringing awareness / prevention to detectible cancers where you can go naked and check yourself – skin, breast and testicular cancers.  The event was presented by Sugarush (a specialty bakery in Red Bank, NJ) and the award-winning lingerie boutique, Sweetest Sin. 

Photo Credit: Brandi Grooms Photography

The mission of Go Naked and Check Yourself is to take the stigma of embarrassment out of checking yourself, because early detection can prevent long term issues.  All proceeds from this year’s event will benefit The American Cancer Society, Livestrong, Young Survival Coalition and Move for Hunger.  This year’s event raised over $10,000 for these non-profit organizations.  The event was sponsored in part by The Lingerie Alliance and leading designer brand for intimate lifestyle products, LELO.

On Saturday, December 8th, Bra La Mode presents a Festive Affair Holiday Trunk Show featuring Dirty Dolls Lingerie, Love & Dream Sleepwear and Loungewear and introducing luxury lingerie line Rouge Séduire.  The Intimate Affair will be held at Spa 34 on 34th Street in NYC from 10am-3pm and will feature Spa Specials including a Mani/Pedi for only $22 (reg. $34.) and a ½ Hour Full Body Massage for only $30 (reg. $40.)  Come in from the cold and shop for Holiday Gifts up to 50% off and indulge yourself with a Spa treatment!

On December 18, 2012, The Lingerie Alliance presents A Festive Affair Holiday Networking Social at Legends Loft Lounge, 6 West 33rd Street between 5th Ave & 6th Ave from 6:30-8:30pm.  Two hours open bar, giveaways & gift bags, an Ugly Holiday Sweater Contest and more.  $35/ per person.  RSVP now at www.festiveaffair1.eventbrite.com

Mark your calendars for these additional upcoming Intimate Affairs:

December 4, 2012 – The Underfashion Club’s Holiday Party at The National Arts Club on Gramercy Park South.

December 13, 2012- The Intimate Apparel Square Club’s Holiday Party at the RUSK Institute followed by a Dinner at Trattoria Alba.

Got Insight?  Having an Intimate Affair?  Let us know!  Everyone can be an Intimate Insider!

As seen on LingerieBriefs.com

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Intimate Insiders, Intimate Affairs and Upcoming Events

14 Nov

As I think back on the past few weeks, I am inspired by mankind.  I have seen people from all walks of life coming together to support those who have literally lost everything as a result of Hurricane Sandy.  It brought people together who would not normally mix.  Barriers of race, creed, sexual orientation and socio-economic differences have been broken.  Here in Jersey City, we have witnessed great loss.  Many of my neighbors are still without power after two long, cold, dark weeks.  Life as we know it has been changed forever.  Insurance pay-outs and FEMA funds cannot restore one’s wellbeing.  Luckily, I was one of the first to have power restored here in Jersey City. I opened my doors to everyone & anyone that needed some warmth, a hot shower, a phone charge, or a hot meal.  But it was only a temporary “fix.” 

Sea Bright, NJ. Photo by Mark Vetrini

Most of my family is “down the shore” where entire towns have been literally wiped out.  My sister, Eileen Rafferty, hopped in her car and ventured into some of the hardest hit neighborhoods in Jersey such as Belford and Keyport.  She knocked on doors to pitch in with clean-up efforts and to find out what they really need.  After a day on the “front line,” Eileen called me and said “We need undies!”  I jumped on the horn and within a matter of hours, I was able to collect cases of Clean/Unworn Underwear from manufacturers and designers around the Country.  Out of this need, the #SpareAPair Campaign has been born.  Organizations such as Bra Recyclers and Support1000 have been accepting donations of gently worn bras for years.  These organizations get the bras directly into the hands of the women in need (around the world.)  But what about skivvies?  My mom always told me, “Never leave the house without clean underwear!”  But after a disaster, that’s not so easy, is it?  Can You #SpareAPair of Underwear?  Contact me directly to find out how you can support the #SpareAPair Campaign.

Christian Siriano and Jene Luciani

The Intimate Apparel Square Club’s 57th Annual H.U.G. Awards Gala was held on Wednesday, November 7, 2012.  This year’s Intimate Affair (called “An Enchanted Evening”) honored LuAnn Via, former President and CEO of Payless ShoeSource, Inc. as well as Steven Chernoff, chairman of Rago Foundations, LLC.  Intimate apparel industry veteran Janet Peters was presented with the Lifetime Achievement Award for her dedication to the Club.  The annual event raises funds to support NYU Langone Medical Center’s RUSK Institute and Tisch Hospital.  Despite the wintry weather, members and supporters of the Club gathered together at 230 Fifth Penthouse to celebrate the humanitarian achievements of our honorees and to support the “RUSK Kids.”  The event’s emcee was celebrity stylist and author of The Bra Book, Jené Luciani.  Luciani wore a gown designed by Project Runway star, designer Christian Siriano.  Siriano attended the event and presented his friend LuAnn Via with her H.U.G. Award.  Via was also dressed in Christian Siriano from head to toe.  Siriano arrived at the event with his guest, movie star Isabelle Fuhrman who also donned his designs!  The event raised thousands of dollars which will be donated directly to NYU Langone Medical Center’s RUSK Institute and Tisch Hospital.  The IASC is a 501 (c) (3) charitable organization and none of its members are paid.

Dear Kate, the young fashion-meets-function lingerie line, is set to launch online this month followed by availability in specialty boutiques across the U.S.  The debut collection—an assortment ranging from elegant high-rises and cream bodysuits to pastel bikinis and basic hipsters—pays homage to what every woman loves about her favorite intimates.  While the designs alone catch the eye, it’s what’s underneath that has Dear Kate poised to make its mark with not only fashionistas, but also new and expecting mothers.  Julie Sygiel, founder and CEO of Dear Kate says, “The risk of an oops moment shouldn’t mean we have to give up what we feel good in.”  Below the beauty of every Dear Kate panty is a light-as-a-feather lining that protects women against stains and spills with the utmost discretion.  Delicate to the touch and known for their easy wear-and-wash quality, the panties have already garnered a cult following through an earlier line in 2011.  Originally named Sexy Period, the patent-pending high-tech underwear was geared towards women who wanted extra backup during their period without having to compromise on style.  But when Sexy Period saw preteens, new moms experiencing incontinence, and even athletes embrace their panties, they knew a rebranding was in order.  Known briefly as Underbrella before a trademark issue delayed a re-launch this summer, the team behind Dear Kate is pleased with the early praise they’ve already received.  “Kate is that best friend in a crisis, the one who rushes to your side with chocolate,” says Sygiel, on the line’s new name.  “The women who wear our panties appreciate not only the innovation behind it, but also the community we’ve become, and Dear Kate embraces that fully.”

This Wednesday, November 14th, luxury brand Fleur du Mal is celebrating its launch by hosting an Intimate Affair featuring Parisian DJ Inez Melia and renowned Mixologist Xavier Herit.  Fleur du Mal is a signature collection of ready-to-wear and lingerie by Jennifer Zuccarini.  The designs will be sold exclusively through a uniquely interactive e-commerce site- www.fleurdumal.com.

The Lingerie Alliance is proud to be participating in another fundraiser on November 18th at Teak Restaurant, in Red Bank, New Jersey.  The Intimate Affair, GO NAKED AND CHECK YOURSELF, is an evening dedicated to bringing awareness / prevention to detectible cancers where you can go naked and check yourself – skin, breast and testicular cancers.  The event is presented by Sugarush (a specialty bakery in Red Bank, NJ) and the award-winning lingerie boutique, Sweetest Sin.  The mission of Go Naked and Check Yourself is to take the stigma of embarrassment out of checking yourself, because early detection can prevent long term issues.  All proceeds from the event benefit charities such as The American Cancer Society.  And since the areas surrounding Red Bank, NJ were so badly damaged by Hurricane Sandy, 25% of all proceeds will now benefit MOVE FOR HUNGER.  Contact me for tickets or to make a donation.

Mark your calendars for these upcoming Intimate Affairs:

December 4, 2012 – The Underfashion Club’s Holiday Party at The National Arts Club on Gramercy Park South.

December 13, 2012- The Intimate Apparel Square Club’s Holiday Party at the RUSK Institute followed by a Dinner at Trattoria Alba.

December 18, 2012- The Lingerie Alliance presents a Festive Affair Holiday Networking Social at Legends Loft Lounge, 6 West 33rd Street between 5th Ave & 6th Ave, 6:30-8:30pm.  Two hours open bar, giveaways & gift bags, an Ugly Sweater Contest and more.  $35/ per person.

Got Insight?  Having an Intimate Affair?  Let us know!  Everyone can be an Intimate Insider!

As seen on LingerieBriefs.com

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Intimate Affair: The Lingerie Alliance Sponsors “Go Naked and Check Yourself” Fundraiser

29 Oct

This November ELECT TO CHECK as Red Bank, NJ businesses unite!  A hip charitable event raises the roof and awareness of detectable cancers at Teak Restaurant in Red Bank, NJ on November 18, 2012 from 5pm – 8pm where 100% of proceeds from ticket sales will benefit Young Survival Coalition, Livestrong and The American Cancer Society.

In addition to The Lingerie Alliance (based in New York City,) Wells Fargo, Sugarush, award-winning lingerie store Sweetest Sin Boutique, TEAK Restaurant and a bevy of other local Red Bank businesses have joined forces to help bring awareness to detectable cancers.  The call to action — Elect to Check!  Awareness, education and resources enable individuals to detect cancers before they grow to an unmanageable state.  Angela Courtney of Sweetest Sin and Chris Paseka of Sugarush created this annual event to empower, encourage and remove the embarrassing stigma of  “going naked” to check yourself.  Early detection is key and can save a life.  Last year’s SOLD-OUT event raised almost $9,000 and encouraged more people to “go naked.”

The night will include complimentary champagne, appetizers, and cupcakes along with drink specials, a generous gift bag, fun prizes from local sponsors and auctions to further raise funds.

Experts, such as Lisa Frank, president of the Young Survival Coalition & DonnaLyn Giegerich, motivational speaker & survivor, as well as doctors from Riverview Medical Center will be on hand to share knowledge & answer questions regarding detectable cancers, such as skin, breast and testicular cancers, reinforcing the importance of preventative care.

To make the crowd feel more at ease with the idea of preventative self-checks; lingerie and boxer clad models have volunteered to join the party and campaign to Elect to Check (no nudity of course!)

To purchase tickets, please contact Angie Courtney at Sweetest Sin Boutique- phone (732) 747-3550.  Advance tickets are $35; $50 at the door.  A limited number of VIP tables will be sold for $500 (4 tickets, VIP gift bags, wine and champagne.)  Tickets are going fast, so get yours before they are sold out!

This is a community-wide event for businesses and residents to join together and kick off the holiday season raising money to help those affected in Monmouth and Ocean counties.  At press time, several businesses in Red Bank and beyond have already contributed to the event including: Kathryn Barnett School of Dance, Via 45, Brandi Grooms Photography, Sounds To Go, New Corner, The Red Bicycle, Kravings, Dish, Red Bank Family Eye Center, the Glam Bar, Fragile Earth Stuffed Animals, Ten Thousand Villages, Front Street Trattoria, Red Bank FLAVOUR, Yestercades, The Cheese Cave, Fred Astaire Dance, McKay Imaging, The RiverCenter, The Bistro, Soapmarket, Emilia, Leonardos, Red Ginger, The Molly Pitcher, The Oyster Point and the list continues to grow.

Go Naked and Check Yourself on Facebook

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Intimate Insiders, Intimate Affairs and Upcoming Events

25 Oct

October is Breast Cancer Awareness Month… which means that intimate apparel brands and businesses are stepping up to do their part to raise awareness and funds to “support” the organizations that dedicate themselves to this important cause.  Let’s take a moment to reflect on the hundreds of thousands of lives that have been lost to Metastatic Breast Cancer.  It seems that Breast Cancer Survivors get most of the attention this time of year….  Amidst the pink ribbons, armbands, t-shirts and such…  There are the family and friends of those who can no longer celebrate the good news of a clean bill of health.  To find out more about Metastatic Breast Cancer, go to www.mbcn.org  

Moira Nelson and Luis Paredes

Intimate apparel companies Freshpair.com, Naked Princess, and The Lingerie Alliance came together to sponsor PinkChoseMe Foundation’s BREAST RECONSTRUCTION AWARENESS (BRA) Day USA 2012 Celebration, an awareness and fundraising event held on Wednesday, October 17th, 2012.  The event’s primary sponsors included the Breast and Plastic Surgeons at the Weill Cornell Breast Center in NYC.  I was so moved by the breast cancer survivors that attended the event and the stories of those who were lost to metastatic breast cancer. Truly inspiring!  I am even more committed to dedicating my time and energy to supporting this cause. A year ago, I was embarrassed to discover that I knew so little about this important issue.  Today, I am proud to be involved and sharing the message of hope.

Anna Penc (left) and Bobbie Smith (right) from Freshpair.com

Wolford makes Shapewear?  YES, they do… And it’s as fabulous as their legwear.  In fact, lastweekend I popped into the Wolford store in the Time Warner Center at Columbus Circle to steal a peek at the current Fall line.  Lots to add to my “Wish List.”  The ladies of ILOVEAGOOD are hosting an invite-only Intimate Affair at the Wolford Showroom today, October 25th.  Guests will be treated to Wolford’s “Shape and Control” experience.  Cocktails and a private shapewear fitting…. PLUS, a Free Gift!

Tomorrow, Friday, October 26, 2012, Linda the Bra Lady is hosting a Survive&Thrive Party at her Murray Hill store on 3rd Avenue in NYC.  The Intimate Affair will feature discounts on Anita brand products (basic bras, maternity, mastectomy and swimwear styles!), FREE gifts, a raffle, inspirational stories, goodies, FREE cocktails and treats, and will raise funds for a great cause! 

On Monday, November 5th, the Intimate Apparel Council is hosting “Innovative Peek at Intimate Apparel.”  Guests will hear from Ken Walker, Operating Partner – Innovation, MarvinTraub Associates, a renowned industry leader in retail design and brand building, as he speaks about the importance of using innovation to achieve success in a global marketplace.  This Intimate Affair will be held at the Union League Club on 37th Street.  Registration is FREE for all employees of an IAC member company.  The Intimate Apparel Council (IAC) is one of the most prestigious organizations in the industry and is comprised of leading designers, brands, retailers and suppliers of intimate apparel products.  The mission of the IAC is to stimulate the growth of the intimate apparel business by creating a network and a forum to actively identify, address and act on matters of interest to the industry.  The IAC cooperates with consultants and others in gathering information of special concern to intimate apparel design houses and engages in public relations programs for the benefit of the consumer, the retailer and the manufacturer and design house.  The Intimate Apparel Council is a division of the American Apparel & Footwear Association.

On November 7th, CASS Shapewear is hosting a press preview event– “Champagne, Caviar and CASS.”  Guests will have the opportunity to preview the CASS Spring ’13 Collections with Founder/Designer Susan Ledyard at the invite-only Intimate Affair.

The Intimate Apparel Square Club’s 57th Annual H.U.G. Awards Gala is being held on Wednesday, November 7, 2012.  This year’s Intimate Affair (called “An Enchanted Evening”) honors LuAnn Via, President and CEO of Payless ShoeSource, Inc., as well as Steven Chernoff, chairman of Rago Foundations, LLC and Janet Peters will be presented with the Lifetime Achievement Award for her dedication to the Club.  The annual event raises funds to support NYU Langone Medical Center’s RUSK Institute and Tisch Hospital.  Join us on November 7th at 230 Fifth Penthouse to celebrate the humanitarian achievements of our honorees and to support the “RUSK Kids.”  By the way, a little birdie told me that Bralebrity Jené Luciani may be involved in this event in a BIG way….  Stay tuned for the official announcement!

The Lingerie Alliance is proud to be participating in another fundraiser on November 18th at Teak Restaurant, in Red Bank, New Jersey.  The Intimate Affair, GO NAKED AND CHECK YOURSELF, is an evening dedicated to bringing awareness / prevention to detectible cancers where you can go naked and check yourself – skin, breast and testicular cancers.  The event is presented by Sugarush (a specialty bakery in Red Bank, NJ) and the award-winning lingerie boutique, Sweetest Sin.  The mission of Go Naked and Check Yourself is to take the stigma of embarrassment out of checking yourself, because early detection can prevent long term issues.  All proceeds from the event benefit charities such as The American Cancer Society.

Mark your calendars for these upcoming Intimate Affairs:

December 1, 2012- Bra La Mode presents “A Festive Affair” Holiday Trunk Show featuring Dirty Dolls Lingerie and Love & Dream Sleepwear and Loungewear.  Details to follow.

December 4, 2012 – The Underfashion Club’s Holiday Party at The National Arts Club on Gramercy Park South.

December 13, 2012- The Intimate Apparel Square Club’s Holiday Party at the RUSK Institute followed by a Dinner at Trattoria Alba.

December 18, 2012- The Lingerie Alliance is hosting A Festive Affair Holiday Networking Social at Legends Bar NYC.  Details to follow.

Got Insight?  Having an Intimate Affair?  Let us know!  Everyone can be an Intimate Insider!

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