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Sophia Rose Intimates Launches

8 Jan

Sophia Rose - Model 2

Bra La Mode is pleased to announce the launch of Sophia Rose Intimates and its e-commerce website www.sophiaroseintimates.com. Co-founders and sisters, Adelene and Carolyn Tan, created Sophia Rose Intimates to fill a gap in the market for beautiful and elegant mastectomy intimate apparel, and provide more lingerie options for breast cancer survivors.  We at Bra La Mode were honored to partner with Adelene and Carolyn in designing, developing, and producing this product.  Bra La Mode’s founder and CEO, Moira Nelson, said, “It was incredibly rewarding to work so closely with Adelene and Carolyn in designing this collection.  I’m really proud of it.  Its function is incomparable in the mastectomy market and it’s truly beautiful.  The lace and all of the fabrics and components were carefully selected.  We spent a lot of time talking through the sensibility of the brand and the target consumer.  But most importantly, I wanted to make sure it would serve its purpose.  I consider it a feat of engineering.  The bra provides unparalleled lift/ support and the proper shape without an underwire. The inner structure of the garment is highly technical and required a lot of skill.  I’m quite proud of this collection and expect Adelene and Carolyn to be hugely successful with their brand.”

The sisters’ story started in Australia, when their mom was diagnosed with breast cancer in 2012 and underwent a bilateral mastectomy. It was the struggle to help her find elegant and supportive undergarments for her prosthesis that lead the pair to start Sophia Rose Intimates. Now, based in the US, they maintain an emphasis on serving women around the world. Customers in the continental US enjoy free shipping on all orders over $75 as well as free returns and exchanges. Sophia Rose Intimates also offers international shipping to provide their product to women around the world. “Our website and shipping and return policies have been designed to make intimate apparel for breast cancer survivors more accessible no matter where they are located,” explains Carolyn. Each Sophia Rose piece is priced under $100 and is made using beautiful, delicate European lace as well as moisture wicking lining fabric for maximum comfort.

Sophia Rose - Product 2

The Sophia Rose Intimates debut collection includes the signature Sophia pocketed mastectomy bra and matching lace thong and bikini brief. The bra is available in sizes 34 – 38 B, C and D, while the panties are made in sizes XS – XL. All three styles are offered in Deep Violet and Bright Peony.

Sophia Rose Intimates is a new mastectomy intimates brand that was inspired by family and listens to what breast cancer survivors want and need. The aim of the brand is to return fun and femininity to intimates shopping for breast cancer survivors. Sophia Rose Intimates wants her customers to look great, feel comfortable and exude confidence.

“We are excited to bring color, style and beauty to intimate apparel for breast cancer survivors without compromising on comfort, fit or quality,” says Adelene.

http://www.facebook.com/mysophiarose

@MySophiaRose

 

Intimate Insight: Crème Bralée Lingerie Launches “Pin It To Win It” Valentine’s Day Contest

3 Feb

For the woman that wants it all, Crème Bralée Lingerie is giving away a lingerie set valued up to $65 through the brand’s new “Pin it to Win It” Valentine’s Day Pinterest Contest.  The Contest runs through tomorrow, February 4, 2014. Fans of the sexy, full-busted brand have the opportunity to express their originality by creating a dedicated Pinterest board representing the theme #HaveYourCake.

On February 4th, the brand’s designer, Liz Marrell, will select one winner to receive a Crème Bralée set (valued up to $65 USD.) The winner will receive her new lingerie set just in time for the hottest holiday of the year — Valentine’s Day!

Everyone will interpret #HaveYourCake differently. Is it Sweet? Erotic? Lustful? Passionate? Alluring? Full of Fascination and Fantasy? Intriguing? This contest gives entrants the opportunity to reveal their own personality and desires in interpreting this theme. The brand itself offers imagery to inspire and motivate entrants to explore their own vision of having it all.

CBL_VdayPinItToWinIt_2014

“Have Your Cake” can mean many things, sweet, erotic, lustful, passionate, fantasy, etc.  To me, the well known phrase, ‘Have your cake and eat it too’, can be positively empowering- being able to do what you want when you want, especially on Valentine’s Day,” says Crème Bralée’s Design and Creative Director, Liz Marrell. “Go on a romantic date or have a girls night out. Buy lingerie for someone else or wear it for yourself – you can be your own Valentine if you desire!  Also, desserts and lingerie have always gone hand in hand on V-Day.  I post a weekly ‘Better Than Sex Dessert’ photo every week on our social media and I’d love to see what everyone comes up with for Valentine’s Day.”

Crème Bralée was created by Q-T Intimates, makers of fine lingerie for over 68 years, to fill a void in the plus sized market and offer a fashion-forward line of bras and panties available in an extensive size range, full-busted and full-figured women will have no problem filling their wardrobes with the lingerie they’ve been lusting over. Crème Bralée is available in those hard-to-find sizes of 32-46, C-G cup.

“Our Crème Bralée collection offers an amazing assortment – inspired by luxury and opulence. We concentrated on the details of styling and fit and had every woman’s shape and need in mind when designing the fabulous new line,” said Meryl Kutzin, VP of Merchandising. “Each piece celebrates a shapely and curvy figure.”

Contest Rules

To enter Crème Bralée Pinterest contest, please follow these simple guidelines:

Log on to http://www.facebook.com/cremebralee and LIKE the Crème Bralée page.

Create your own Pinterest Board with the theme #HaveYourCake and title it Crème Bralée. Your Board must contain a minimum of 12 “Pins.” Be as creative as you can!

Post the link to your Crème Bralée Pinterest Board on Crème Bralée’s Facebook Page between today and February 7, 2014. (Feel free to tell us a bit about your vision and/or inspiration when posting your link.)

Where possible, use the hashtag #HaveYourCake.

Only ONE entry per person.

Please use wise discretion. Do not include pornographic or violent images in your Crème Bralée Pinterest Board. You can “push the envelope,” but please don’t go over the edge. Since this is subjective, if you need clarification, please contact us before posting your board.

Boards which are deemed pornographic or violent will be deleted from Crème Bralée Facebook page and the entrant will be disqualified from the contest.

Eligibility Requirements:

Must be age 18 or older

Must currently reside in the United States & U.S. territories, Canada, or the United Kingdom.

Must not currently be an employee of Crème Bralée, their immediate families, marketing / pr affiliates or third party suppliers.

The Prize:

The Crème Bralée team will judge the submissions and select the winner.

Winner will be selected on or about February 8, 2014.

Winner will be contacted via Facebook message.

Winner must respond to confirm acceptance of the Prize no later than February 9, 2014.

Winner selection is final.

There will be only 1 (one) winner.

Winner will be announced on Crème Bralée’s Facebook Page no later than February 9, 2014.

Winner will receive a Crème Bralée lingerie set (valued up to $65).

Prize will be shipped via USPS, UPS or FEDEX and is expected to reach the winner no later than February 14, 2014.

Returns will not be accepted unless the product is damaged/defective.

About Crème Bralée

Launched in late 2013, Crème Bralée Lingerie is an intimates collection designed for the full-busted, curvy woman and offers retailers an extensive size range of fashion-forward bras and panties at competitive price points.

Intimate Insight: 7 Steps to Boost Your Lingerie Business by Ali Cudby

22 Jan

I talk to people in the lingerie industry every day, and a lot of them – particularly the smaller, independent companies – ask the same questions again and again.  Namely, how can they build their business?  How can they boost their bottom line and be more profitable without having the business take over their lives completely.  7 Steps to Boost Your Lingerie Business takes real-world examples of companies from throughout the industry and applies an important business objective to each one.  Manufacturers, retailers and even bloggers will get tremendous value from this book because it’s about the world we live in, written in the terms we all deal with every day.

7Steps to Boost Your Lingerie Business_3D_FINALDownload your FREE copy of Bra Fit Expert Ali Cudby’s latest eBook using this link exclusively for Bra La Mode readers: 

Intimate Insight: Take Your Business to the Next Level

15 Oct

I wanted to post a personal note about a subject that is always a “hot topic” in industry news: proper fit, function and the sizing of bras. Everywhere you look, a news outlet is talking about how many women are wearing the wrong size bra. And in the past year or so, we have seen numerous brands and businesses attempting to resolve this issue with new fit techniques, new sizing systems, innovative business models, at-home fittings, subscription services, apps, algorithms, etc, etc. As we all know from working in this industry, it’s not easy to properly fit a woman to make sure she is in the best sized bra for her. That is where Ali Cudby comes into the picture!

FFA_LOGOAli Cudby, the author of Busted! The Fab Foundations Guide to Bras that Fit, Flatter and Feel Fantastic, started the FabFit Academy where you can take a virtual certification course to become an expert fitter! I highly regard Ali’s methodology and suggest that you arm yourself with the expertise to give you the competitive edge that is so desperately needed to stand out in this difficult market. In my business, I am always looking for ways to differentiate my services and provide added value. Here’s one opportunity to set yourself apart!

Whether you are an emerging brand, start-up company, manufacturer, retailer or other industry pro, you can benefit from Ali’s course. It’s in our best interest to keep up-to-date on the latest happenings in the business.

Because I believe in Ali’s expertise and want to see all of us excel in our respective businesses, I am offering a 1 Hour FREE Skype Video Chat Consultation to anyone that signs up for Ali’s upcoming course using this link:

http://www.fabfitacademy.com/bra-la-mode/

Ali has extended the deadline to register….. exclusively for friends of Bra La Mode….Register by Tuesday, October 22nd!

Don’t miss out on this opportunity to hone your skills and ultimately increase your revenues.

May All of your Dreams Become a Reality!

Moira

Only 1 FREE Hour Skype Video Chat Consultation per Registrant. New Clients Only. You will be contacted to schedule your 1 FREE Hour by November 15, 2013. FREE Consultation to take place prior to February 1, 2014.

Bra Breaking News: Bra La Mode Consulting Officially Launches

31 Jul

I am pleased to announce the official launch of Bra La Mode Consulting.  I initally launched Bra La Mode in September 2011 with the notion that I could be of service to individuals and/or businesses that are looking to break into the intimate apparel industry.  Over the course of the past two years, it became apparent that there was a definitive need for the services I could provide.  The business has evolved over time, and the result is Bra La Mode Consulting. 

I established the full-service consulting company to assist independent lingerie designers, start-up companies and other small, wholesale Intimate Apparel businesses in executing their vision. 

From concept to consumer, I collaborate with my clients, evaluate their individual needs and formulate a strategic plan to execute their initiatives.

Some clients approach me in the concept stage. We work together to establish a solid business plan and budget; we focus on brand identity, define the target consumer, determine key differentiators, create a marketing strategy, and then move forward with a clear plan of action.  I walk my clients through product development, pre-production and production, including the sourcing of materials and locating the appropriate production facility (domestic or overseas)….all the way through the launch of their brand or business.

Others reach out to me after they’ve launched. We evaluate their current business to determine weaknesses and missing links. Is their marketing strategy in sync with their brand identity? Do they have a clearly defined target consumer or are they still trying to target a base of consumers that is too broad? How can we tighten up their strategy to achieve success?

I take great pleasure in watching my clients’ businesses evolve and grow. Each client is different. With a one-on-one approach, I devise a strategic plan tailored specifically to each brand’s individual needs and implement key initiatives to execute their objectives.

Bra La Mode Consulting Announcement_FINALFor additional information on Bra La Mode’s Intimate Apparel Consulting Services or to arrange a personal assessment of your current Intimates business, please contact me

Follow @MoiraNelson & @BraLaMode

www.facebook.com/BraLaMode

Intimate Affair: Bra La Mode presents an Intimate Affair featuring Crème Bralée Lingerie

30 Apr

Please join me on Wednesday, May 15th for an Intimate Affair featuring Crème Bralée Lingerie.  View the all new Crème Bralée collection – inspired by luxury and opulence – each piece celebrates a shapely and curvy figure.  Meet the designers and manufacturers behind the brand and mingle with fellow Intimate Insiders while sipping pink bubbly and sweet French treats.  This event is exclusively for buyers/retailers and the media/press.  For an Event Invitation, Contact Us here.

CremeBralee_Event

“The all-new Crème Bralée collection offers fashion-forward lingerie for the sexy and sophisticated full-busted and full-figured woman.”
 
About Crème Bralée Lingerie and Q-T Intimates:  The Crème Bralée Lingerie collection is designed and manufactured by Q-T Intimates.  Since 1945, Q-T has been specializing in all categories of intimates; from basics and fashion sets, to bridal, nursing, sleepwear, dancewear, and shapewear.  Q-T Intimates is also the licensee for La Leche League International Intimates (LLLI), under which they design and manufacture a fabulous line of nursing intimate apparel, perfect for the fashion conscious, breastfeeding mother.  In addition to the many exciting brands that Q-T offers, they continue to supply many top retailers with private label programs – designing, fitting, and manufacturing to each client’s needs.

About Moira Nelson & Bra La Mode:  Moira Nelson has worked in the wholesale Intimate Apparel industry for over a decade and is the founder of Bra La Mode, a resource site for professionals in the Lingerie industry and related fields.  Bra La Mode takes a look inside Intimates by hosting unique intimate apparel related events and provides services specific to the lingerie industry.  The site features event coverage of Intimate Affairs, intimate interviews with Intimate Insiders, and opinion pieces providing Intimate Insights.  BraLaMode.com reaches hundreds of consumers, buyers, lingerie retail store owners, independent lingerie designers, wholesale manufacturers, influential lingerie bloggers, and other intimate apparel professionals (as well as those in related fields) on a daily basis.

Intimate Insiders, Intimate Affairs and Upcoming Events

7 Feb

February is one of the busiest months of the year for the Intimate Apparel industry.  This week is “Market Week” in the mass wholesale side of the business.  Major retailers fly into New York from all over the country to shop for Fall ’13 and to preview product for Spring ’14. 

Boutiques and brands are making every possible last ditch effort to capitalize on Valentine’s Day. 

FEMMY Design ContestThe annual FEMMY Gala was held Tuesday night at Cipriani 42nd Street.  Again this year, the “Intimate Affair” was hosted by Carson Kressley.  This year’s Student Design Contest was sponsored by Penn Asia Co., Ltd., Regina Miracle International Ltd. and Stretchline Holdings Ltd.  And the theme of the Student Design Contest was “Midnight Garden” – Seduction of Flowers. 

We wrap up the month with Curve NY at Jacob Javits from February 24th – 26th.  The Lingerie Collective is making its debut in NYC and the world’s first fashion week dedicated to the intimate apparel industry, LingerieFW, is launching on February 22nd.  And of course, Mercedes Benz Fashion Week is February 7th through the 14th

Here are a few highlights in other lingerie news and upcoming events:

FabFitAcademyI’m excited to announce that my friend and fellow Lingerie Briefs columnist, Ali Cudby, Bra Fit Coach and bestselling author of the lingerie book Busted! The Fab Foundations® Guide to Bras That Fit, Flatter and Feel Fantastic has launched the FabFit™ Academy, a comprehensive, online certification course in bra fitting.  The course begins with some complimentary videos designed expressly for the lingerie industry, and offers essential training for people working in all sectors of intimates, from retailers and manufacturers to bloggers and sales reps.  “The best assurance of a profitable return in any Lingerie business is to be consistently trained in the art of bra fitting,” says industry veteran and Lingerie Briefs Publisher Ellen Lewis.  The FabFit™ Academy offers complimentary online training videos in advance of course registration at FabFitAcademy.com.

Relique Image 1On Monday evening, the NYC-based handmade lingerie company RELIQUE hosted an “Intimate Affair” to preview their Fall/Winter 2013 Collection.  The brand uses graphic lingerie shapes accented with experimental fabric dyeing and trimming combinations.  The focus in each collection is lingerie that is meant to be seen as a piece of fashion rather than traditional lingerie, while still keeping its sex appeal.  Designers Chelsea Carson and Kait Vasquez believe that lingerie doesn’t need to be just for the bedroom or hidden under clothing; it should be an enhancement to an outfit.  By taking a more modern approach in design, they want to fill the gap between basics and special occasion and give lingerie an outerwear functionality.

New York-based independent brands Lola Haze Lingerie and Victoria Bekerman Jewelry invite you to their Valentine’s Quickie Pop-Up Shop located at the RS Pop Space – 501 Lexington Avenue between 47th & 48th Streets, NYC.  The “fling” is running February 1st through the 14th from 10am-8pm and includes discounts of up to 50% off on select items.  In addition to every day shopping, you can join them for a special Valentine’s shopping event on February 12th from 5-9pm.  Sip wine, receive personalized shopping consultations from the designers, and sneak a preview of the Lola Haze Fall/Winter 2013 collection.  For 24/7 indulgence, visit http://www.lolahaze.com and enter code LolaLove20 for 20% off sitewide.

Valentine's Quickie popup photo 1

Sweetest Sin in Red Bank, N.J. is hosting their annual Valentine’s Day Soiree this Thursday, February 7th from 6:00-9:00pm.  You can expect free gifts from brands such as Hanky Panty & Booty Parlor AND the event will feature special guests from LELO, the world’s leading designer brand for intimate lifestyle products.

sweetest sin_soiree_flyer2013_facebook[1]

TheFittingRoomBoutiqueIllinoisThe Fitting Room, a chic bra fitting boutique in Grayslake, Illinois and Eminjayin Productions are co-hosting a Valentine’s Day themed Lingerie Fashion Show Benefit Event to raise funds for The Sandy Hook School Support Fund.  In addition to the Lingerie Fashion Show, the festive affair will include a burlesque show, raffle prizes, cocktails provided courtesy of The Vine, a DJ and a photo booth.  The event organizers will donate 100% of the proceeds to the Newtown/Sandy Hook families and schools.  The event is taking place on Saturday, February 9th from 7-10pm at The Studio.

Brochure 5.5x8.5 - Back - LandscapeChez Johnson of byChez Designer Lingerie Boutique is featuring her collections in a Trunk Show on Sunday, February 10th from 4-9pm.  The “Intimate Affair” called “Welcome to the Sweet Life” is being hosted by Posh Beauté in SoHo, NYC (and is also the location for the affair.)  The event will offer sweet treats, a candied cocktail concoction, a champagne hour from 6-7pm and a lot of fun!

LingerieFW_imageSAVE THE DATE – Lauren Rich, founder of RICHPR and LingerieFW, is planning a party to celebrate the close of Lingerie Fashion Week (LingerieFW) which is set to debut on February 22nd.  The “Intimate Affair” will be sponsored in part by The Lingerie Journal and The Lingerie Alliance and will be held on Saturday, February 23, 2013 following the last runway show of the day.  Details to follow….

Mark your calendars for these upcoming “Intimate Affairs” which are taking place here in the USA and around the World:

Pure London in London- February 10th – 12th, 2013

Moda Lingerie and Swimwear in Birmingham- February 17th – 19th, 2013

Curve NV in Las Vegas- February 18th – 19th, 2013

Lingerie Fashion Week (LingerieFW) in New York- February 22nd – 23rd, 2013

The Lingerie Collective in New York- February 24th – 26th, 2013

Curve NY in New York- February 24th – 26th, 2013

INDX Intimate Apparel Show in the UK- March 19th – 21st, 2013

China Sourcing Fair in Hong Kong- April 27th – 30th, 2013

Got Insight?  Having an Intimate Affair?  Let us know!  Everyone can be an Intimate Insider!

 As seen on LingerieBriefs.com

Intimate Insight: Celebrate Valentine’s Day with Ampere

29 Jan

Ampere Editorial ShotValentine’s Day is the perfect opportunity to give yourself or your loved one lingerie.  This year, technology enabled brands like Ampere are making it easier for men and women alike.

Ampere is a vertically integrated (meaning they design, manufacture and distribute their own products) luxury lingerie line sold exclusively online.  Their gorgeous first collection comes in a wide range of sizes and their pieces are made with luxurious materials such as American made leavers lace and 100% silk lining in every bra. 
 
Gramercy Set ProductCustomers can find their Ampere size with a simple conversion chart or by measuring themselves with a free measuring kit.  Every bra order comes with a free matching panty, her recommended Ampere size and two sister sizes so that she can try them on in the comfort of her own home.  Free shipping, free returns and excellent customer service completes the Ampere experience.

This also makes it much easier to buy lingerie as a gift.  With three sizes to try on, the chances of your gift actually fitting is greatly increased.
 
By selling exclusively online, Ampere is able to offer all of this at a very reasonable price point.

Here are a few great Valentine’s Day gift options from Ampere:

Romper Product1) Madison Romper ($145): The luxurious Madison Romper makes the perfect gift if you have no clue what her bra sizes is. It’s classic feminine design exudes luxury yet it’s comfortable for her and extraordinarily soft to your touch. Constructed with the finest silk charmeuse and accented with silk chiffon and lace detail.

2) Gramercy and/or Chelsea Thongs ($25): Ampere thongs are the perfect gift on their own or as a sensual accompaniment to something else. They are designed to make a woman look and feel sexy while being comfortable enough to take her from day to night.

3) Gramercy and/or Chelsea Bras ($95): Give her something you’ll both love. Ampere push up bras will make her look amazing and feel confident. Don’t know her exact size? Sneak a peek in her delicates drawer or take your best guess. We’ll lend you a hand by sending you three sizes for her to try on. You’ll have until February 24th to return or exchange any unwanted sizes. Crafted with a luxurious scalloped, gold bourdon yarn embellished lace and silk lining, each bra order comes with a FREE matching panty.

4) E-Gift Card ($25 – $145): Let HER surprise YOU this Valentine’s day. Give her an E-Gift Card so that she can pick her favorite Ampere piece.

www.amperenyc.com

Intimate Insight: Curvy Couture — Beautiful Bras For the Full Figured Woman

25 Jan

All too often curvaceous women have to settle for ill-fitting, frumpy looking bras while their smaller counterparts get to enjoy the luxury of fashion forward designs.  Dora Lau, president of Dora L. Inc., became frustrated with the small selection of beautiful, well priced bras for full figured women and decided to launch Curvy Couture, a collection that uses the latest technologies to create intimate apparel that enhances a woman’s curves and makes her feel wonderful.

Leopard-

After graduating from FIDM, Dora Lau started her career in Full Figure eveningwear.  This experience working with beautiful, luxurious fabrics gave her the push to begin working in the intimate apparel industry.  Since then, Dora has been manufacturing bras for top brands for over 25 years, including the likes of Victoria’s Secret and Lane Bryant.

designer

The brand offers solutions to women who all too often have to compromise themselves by wearing bras and panties that do not fit correctly.  Oftentimes this results in pained shoulders from straps that are too tight and dig into the skin.  Curvy Couture offers products that lift the bosom and allow women to feel confident showing their curves without hiding under loose tops.

Curvy Couture has been in the making for many years, but only recently has Dora been able to set aside the funds to make her dream of offering affordable and beautiful bras to full figured women a reality.  Launching the new label and branching out into e-commerce offers customers the latest fabrics and trims utilizing the latest innovation and technology to enhance fit and comfort.  “Retail stores have been reluctant to carry curvy lingerie nor do they have a special section to service my customer.  I believe e-commerce is the best way to reach out to my girls.  She will enjoy the luxury of fitting our bras with total privacy at home, or wherever she prefers, and does not have to deal with the pressure of being intruded by sales associates in stores,” says Dora.

Dora grew up in the world of entertainment, with her parents owning a record label in Hong Kong.  She was able to be very much involved with the dressing of her parents’ singers for performances and gained an appreciation for fashion and flair.  As a result, it came as no surprise that inspiration for the launch collection came from Hollywood glamour and the Art Deco era.

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One of the most intimidating aspects of purchasing a bra online is the fear that it will not fit.  However, Dora has done away with this fear by offering a unique feature called Pick 2 on Curvy Couture’s e-commerce site that allows women to choose two bras to test for size and fit.  The bra that does not work is simply returned.

Currently Curvy Couture offers styles in C-DD cup sizes, but Dora plans on expanding the size range to include F, G, and H cups in spring 2013.  Other endeavors for the brand include producing a line of sports bras that are easy to put on without causing a heart attack to take off as well as a line of light shapewear that is easy to wear and provides sculpture for curves.

It will certainly be exciting to see how the brand develops throughout this coming year and beyond.  The lingerie industry could definitely use more entrepreneurs like Dora who realize that full figured women want to celebrate their curves and not hide them.

Intimate Insiders, Intimate Affairs and Upcoming Events

16 Jan

Rouge Seduire_Mimi SetWe’re halfway through January… Can you believe it?  That means Valentine’s Day is just a month away!  I think of Valentine’s Day as the Super Bowl of the Intimate Apparel industry.  I can’t think of any other Holiday that almost requires a lingerie purchase, can you? 

I’d love to hear your innovative merchandising strategies for increasing sales between now and February 14th.  Are you having a sale? Offering a Gift-with-Purchase? An in-store event?  Last year, Margo Andros of The Pink Slip in NYC’s Grand Central Station marketed a “Dear John” campaign which targeted the men that frequent her store.  She sent out a hand-written note to her best male clientele.  Margo recognizes the fact that men appreciate convenience and ease of purchase (especially when it comes to buying underthings for their loved ones!)  So she offered three Ready-To-Give “Packages” to remove the guesswork for the fellas, including optional delivery / messenger service.  It was genius, and proved to be a real success.  What do you have up your sleeve?  If you are planning something special, please let me know.  I would be happy to post it in my Weekly Column.

Here are a few upcoming “Intimate Affairs” (some of which are Valentine’s Day centric):

BN_FitEventTonight, Bare Necessities is hosting fashion’s first LIVE webcast featuring bra fit experts, sexy models, real-time audience Q&A, and lots of special features (and a viewer-only secret deal).  The “Intimate Affair” is being hosted by Bra Fit Expert Freddy Zappe of Eveden and Bare Necessities’ Erin McLaughlin.  Log on at 7:00pm EST and use hashtag #BAREFIT.

Linger MinglerLinger in Spring Lake, N.J. is hosting the “Linger Mingler,” a Men’s Night Out on January 31st from 6:30-8:00pm.  The “Intimate Affair” will feature a LIVE Fashion Show and complimentary cocktails.

2013 FEMMYThe Underfashion Club is hosting its annual FEMMY Gala on Tuesday, February 5, 2013 at Cipriani 42nd Street, NYC.  Again this year, the “Intimate Affair” will be hosted by Carson Kressley.  This year’s Student Design Contest is sponsored by Penn Asia Co., Ltd., Regina Miracle International Ltd. And Stretchline Holdings Ltd.  The theme is “Midnight Garden” – Seduction of Flowers.  The Underfashion Club will be presenting FEMMY Awards to Bloomingdale’s, Cosabella and The Lenzing Group, the Innovation Award is being presented to Hautelook, and the Lifetime Achievement Award Recipient is Josie Natori of The Natori Company.  For additional information regarding ticket purchase or to sponsor a table or to advertise in the event program, visit www.underfashionclub.org.

Sweetest Sin in Red Bank, N.J. is hosting their annual Valentine’s Day Soiree on Thursday, February 7th from 6:00-9:00pm.  You can expect free gifts from brands such as Hanky Panty & Booty Parlor AND the event will feature special guests from LELO, the world’s leading designer brand for intimate lifestyle products.

LingerieFW_imageSAVE THE DATE – Lauren Rich is planning an event to kick-off the first ever Lingerie Fashion Week (LingerieFW.)  The “Intimate Affair” will be sponsored in part by The Lingerie Alliance.  It will be held on Thursday, February 21, 2013.  Details to follow….

Mark your calendars for these upcoming “Intimate Affairs” which are taking place here in the USA and around the World:

Salon International de la Lingerie and Interfiliere in Paris- January 19th – 21st, 2013

Pure London in London- February 10th – 12th, 2013

Moda Lingerie and Swimwear in Birmingham- February 17th – 19th, 2013

Curve NV in Las Vegas- February 18th – 19th, 2013

Lingerie Fashion Week (LingerieFW) in New York- February 22nd – 23rd, 2013

The Lingerie Collective in New York- February 24th – 26th, 2013

Curve NY in New York- February 24th – 26th, 2013

INDX Intimate Apparel Show in the UK- March 19th – 21st, 2013

China Sourcing Fair in Hong Kong- April 27th – 30th, 2013

As seen on LingerieBriefs.com

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