Bra La Mode is a unique, full-service Intimate Apparel Consulting Company founded by Moira Nelson, a seasoned Intimate Apparel professional with an entrepreneurial spirit and a passion for developing brands and businesses.
Moira has worked in the wholesale Intimate Apparel industry for well over a decade. Having worked for several well-respected, privately-held, wholesale Intimate Apparel companies, Moira has had the opportunity to work in virtually all aspects of the business. Her experience includes new business development, sales, marketing and pr, concept, design, product development, merchandising, brand development and branding, sourcing, quality control, pre-production and production.
Throughout her career, she has managed business in all tiers of the retail market including mass market retailers, off-price chains, national chains, national specialty stores, mid-tier and specialty department stores as well as individually owned specialty stores and boutiques. Moira has managed private label brand business, in-house brands, national brands, emerging brands, as well as licensed brands in various categories including foundations, daywear, loungewear, sleepwear, shapewear and swimwear. Within these categories, she has experience working with core basic (“replenishment”) and fashion (“seasonal”) product in Junior, Young Contemporary, Modern Missy, Missy and Traditional styling in average figure and full figure size ranges.
Moira has worked in executive offices, showrooms, sample rooms and factories domestically and internationally. She has traveled overseas extensively to Hong Kong and mainland China as well as to Taiwan, Malaysia, Indonesia and Bangladesh.
Moira stays abreast of worldwide business trends in addition to intimate apparel market news/industry trends. She shops the stores in all tiers of the market on a regular basis to maintain her knowledge of each retailer’s business model, new product offerings, innovative marketing strategies, brand identity, assortments and merchandising methods, retail price points, target demographics, etc. And she has traveled domestically and internationally to attend world-renowned Intimate Apparel trade fairs such as Mode City and Interfiliere.
Moira is founder of the Intimate Apparel consulting company, Bra La Mode, co-founder of The Lingerie Alliance and is a member of the Underfashion Club, the Intimate Apparel Square Club and Independent Lingerie Professionals.
Are you ready to launch your own Intimate Apparel brand or business? Are you hosting an Intimate Affair? Are you an Intimate Insider looking to promote yourself, your brand or business? Would you like to provide Bra La Mode’s blog readers with Intimate Insights? Please Contact Us.