All too often curvaceous women have to settle for ill-fitting, frumpy looking bras while their smaller counterparts get to enjoy the luxury of fashion forward designs. Dora Lau, president of Dora L. Inc., became frustrated with the small selection of beautiful, well priced bras for full figured women and decided to launch Curvy Couture, a collection that uses the latest technologies to create intimate apparel that enhances a woman’s curves and makes her feel wonderful.
After graduating from FIDM, Dora Lau started her career in Full Figure eveningwear. This experience working with beautiful, luxurious fabrics gave her the push to begin working in the intimate apparel industry. Since then, Dora has been manufacturing bras for top brands for over 25 years, including the likes of Victoria’s Secret and Lane Bryant.
The brand offers solutions to women who all too often have to compromise themselves by wearing bras and panties that do not fit correctly. Oftentimes this results in pained shoulders from straps that are too tight and dig into the skin. Curvy Couture offers products that lift the bosom and allow women to feel confident showing their curves without hiding under loose tops.
Curvy Couture has been in the making for many years, but only recently has Dora been able to set aside the funds to make her dream of offering affordable and beautiful bras to full figured women a reality. Launching the new label and branching out into e-commerce offers customers the latest fabrics and trims utilizing the latest innovation and technology to enhance fit and comfort. “Retail stores have been reluctant to carry curvy lingerie nor do they have a special section to service my customer. I believe e-commerce is the best way to reach out to my girls. She will enjoy the luxury of fitting our bras with total privacy at home, or wherever she prefers, and does not have to deal with the pressure of being intruded by sales associates in stores,” says Dora.
Dora grew up in the world of entertainment, with her parents owning a record label in Hong Kong. She was able to be very much involved with the dressing of her parents’ singers for performances and gained an appreciation for fashion and flair. As a result, it came as no surprise that inspiration for the launch collection came from Hollywood glamour and the Art Deco era.
One of the most intimidating aspects of purchasing a bra online is the fear that it will not fit. However, Dora has done away with this fear by offering a unique feature called Pick 2 on Curvy Couture’s e-commerce site that allows women to choose two bras to test for size and fit. The bra that does not work is simply returned.
Currently Curvy Couture offers styles in C-DD cup sizes, but Dora plans on expanding the size range to include F, G, and H cups in spring 2013. Other endeavors for the brand include producing a line of sports bras that are easy to put on without causing a heart attack to take off as well as a line of light shapewear that is easy to wear and provides sculpture for curves.
It will certainly be exciting to see how the brand develops throughout this coming year and beyond. The lingerie industry could definitely use more entrepreneurs like Dora who realize that full figured women want to celebrate their curves and not hide them.