On Sunday, November 18, 2012, intimates industry businesses including the professional organization for intimate apparel professionals, The Lingerie Alliance, and the world’s leading designer brand for intimate lifestyle products, LELO, joined lingerie store owner and buyer, Angie Courtney of Sweetest Sin in Red Bank, N.J. to support Go Naked and Check Yourself, the 2nd annual cancer awareness event dedicated to raising funds and bringing awareness / prevention to detectible cancers where you can go naked and check yourself – skin, breast and testicular cancers.
The unique, sold-out “Intimate Affair” which was hosted by Angie Courtney of Sweetest Sin and Chris Paseka from the downtown Red Bank specialty bakery, Sugarush, was held at TEAK Restaurant and was sponsored by over 50 area businesses. Although the event encourages guests to “get naked,” there was no nudity at the event. However, lingerie-clad female models and male models wearing name-brand boxers and briefs amused guests while they sold raffle tickets throughout the affair. In addition to the raffle, the event featured a silent auction including gifts worth thousands of dollars. Cancer survivor and motivational speaker DonnaLyn Giegerich kicked off the event by promoting the event’s theme – go naked and check yourself. And, every guest left the event with an education and a Gift Bag including products, samples, discount cards/ coupons, certificates and more from area businesses and the intimates industry event sponsors, The Lingerie Alliance and LELO.
“There were already a ton of local fundraisers that are more formal, like galas. We’ve been to a lot of them, and we will continue supporting them because they do a great job at raising awareness,” Paseka said. “But we wanted to host something that was a little more funky and quirky.”
More than $10,000 was raised at the event with 100% of the proceeds being donated to four charities – the American Cancer Society, Livestrong, the Young Survival Coalition, and the newly formed Red Bank-based storm relief non-profit organization, RebuildRecover. The areas surrounding Red Bank, N.J. were hard hit during Hurricane Sandy and recovery efforts have only just begun.
“Raising money for cancer awareness is still our primary goal, and cancer will still be there when the recovery from Hurricane Sandy is complete,” Paseka said. “But we felt that it was our responsibility to also help address the more immediate needs of our community in some way this year.”
All Photos – Brandi Grooms Photography