Dear Kate, the young fashion-meets-function lingerie line, is set to launch online this month followed by availability in specialty boutiques across the U.S. The debut collection—an assortment ranging from elegant high-rises and cream bodysuits to pastel bikinis and basic hipsters—pays homage to what every woman loves about her favorite intimates.
While the designs alone catch the eye, it’s what’s underneath that has Dear Kate poised to make its mark with not only fashionistas, but also new and expecting mothers. Julie Sygiel, founder and CEO of Dear Kate says, “The risk of an oops moment shouldn’t mean we have to give up what we feel good in.” Below the beauty of every Dear Kate panty is a light-as-a-feather lining that protects women against stains and spills with the utmost discretion.
Delicate to the touch and known for their easy wear-and-wash quality, the panties have already garnered a cult following through an earlier line in 2011. Originally named Sexy Period, the patent-pending high-tech underwear was geared towards women who wanted extra backup during their period without having to compromise on style. But when Sexy Period saw preteens, new moms experiencing incontinence, and even athletes embrace their panties, they knew a rebranding was in order. Known briefly as Underbrella before a trademark issue delayed a re-launch this summer, the team behind Dear Kate is pleased with the early praise they’ve already received.
“Kate is that best friend in a crisis, the one who rushes to your side with chocolate,” says Sygiel, on the line’s new name. “The women who wear our panties appreciate not only the innovation behind it, but also the community we’ve become, and Dear Kate embraces that fully.”