The Lingerie Alliance, an online, collaborative community of intimate apparel professionals which supports emerging and independent brands, is hosting Nolcha Fashion Week’s Closing Party on Thursday, September 13th, 2012 at Yotel Nightclub, NYC in collaboration with creative agency Label 55. The exclusive, invite-only Event is presented by the professional hair care and styling tools line, RUSK. Additional sponsors include American Airlines, Don Q Rum, Realbeanz, CLEAR, Socialbliss.com, Scent of Seduction and Monster Energy Drink among others.
To celebrate Fashion Week, The Lingerie Alliance will be hosting the official Nolcha Fashion Week Closing Party in collaboration with creative brand, artist development and management agency, Label 55, on Thursday, September 13, 2012. The star-studded, invitation only Intimate Affair will take place at Yotel on 10th Avenue & 42nd Street, NYC.
The party is presented by RUSK, the leading professional hair care and styling tools line, and is expected to attract over 600 influential, professional tastemakers in the entertainment, sports, and fashion industries, including designers, musicians, artists, photographers, music and movie producers, models, actors/actresses, as well as prominent press and bloggers. This unique event will provide an excellent opportunity for creative professionals to network with one another in a relaxed environment. NYC’s Yotel is a trendy, modern space featuring VIP “club cabins” and the City’s largest outdoor hotel terrace with amazing views and two bars.
My partner, Luis Paredes, and I are very pleased to be partnered with the creative agency Label 55 to host the Nolcha Fashion Week Closing Party as they share our passion for supporting emerging and independent brands. Collaboration is the essence of The Lingerie Alliance. So it makes a lot of sense for us to be hosting this unique affair which will undoubtedly promote collaboration among creative pros.
Nolcha Fashion Week is a leading, award-winning event for independent fashion designers to showcase their collections to a global audience of press, retailers, stylists and industry influencers. This edition of the event will run from September 10th – 13th, 2012 and will include runway presentations, an exclusive bloggers brunch, fashion lounge, after-parties, networking events, as well as the official closing party.
Over the past five years, Nolcha Fashion Week has established itself as a platform of discovery; promoting innovative fashion designers through runway shows and exhibition during New York Fashion Week. Nolcha Fashion Week is listed with Mercedes-Benz as one of two recognized Fashion Weeks by the New York City Economic Development Corporation. Nolcha offers a range of cost effective options to increase designers’ recognition and develop their businesses.
Sponsors of this Season’s Nolcha Fashion Week include RUSK, CLEAR, American Airlines, Scent of Seduction, RealBeanz Iced Coffee, DON Q Rum, Monster Energy Drink, Marte Multimedia and ProTexting- providing mobile marketing.
Collaborate – Educate – Inspire – Empower – Innovate – Achieve
About The Lingerie Alliance:
The Lingerie Alliance is an interactive, online collaborative community of professionals in the intimate apparel industry and related fields. The mission of The Lingerie Alliance is to connect lingerie professionals from all aspects of the industry to collaborate, educate, inspire, empower, innovate and achieve – Retailers, Buyers, Brands, Retail Store Owners, Ecom Retailers, Independent Lingerie Designers, Wholesale Manufacturers, Influential Lingerie Bloggers, Press/Media, Publicists, Marketing Professionals, Suppliers, and Service Providers. If you do business in the intimate apparel industry, you are welcome to join the Alliance! Founders Moira Nelson and Luis Paredes share a passion for uniting independent lingerie designers, brands and businesses with larger scale intimate apparel companies, organizations and professionals. Once the platform is fully developed, The Lingerie Alliance will be an exclusive, members-only platform utilizing the latest technology to create a collaborative community experience. The site will feature a searchable directory of members (by area of expertise,) as well as interactive LIVE forums and chat sessions with industry experts as well as offline workshops, panel discussions and seminars. In addition, The Lingerie Alliance will host networking socials and other special events throughout the year (Intimate Affairs.)
About Label 55:
Label 55 is a creative brand, artist development and management agency, that specializes in strategic creative integrations to connect a brand’s message with valued targeted demographics. Label 55 uses its combination of strategy and network of partners, influencers, and tastemakers to ensure that your brand delivers its message to those it’s intended to reach.
Follow @TheLAlliance & @NolchaFashionWk