On Saturday, August 4, 2012, me and my partner Luis Paredes hosted an “Intimate Affair” Launch Party and SS13 Lingerie Fashion Show to celebrate our partnership and the launch of our latest endeavor, The Lingerie Alliance.
The Event, which attracted over 300 industry professionals and other guests, was held at Griffin lounge and nightclub in the exclusive meatpacking district in Manhattan. The “Intimate Affair” was sponsored by leading lingerie lines Affinitas & Parfait and took place on the eve of the bi-annual Lingerie Market Week in NYC, which draws designers, brands, retailers, buyers, media and press from around the World.
The Fashion Show featured SS13 collections from Affinitas & Parfait as well as the imaginative designs of independent brands Angela Friedman, Clare Bare Eco Intimates, Dirty Dolls Lingerie, Nevaeh Intimates, Ombrato Sleepwear and Lingerie, and With Love Lingerie. Celebrity stylist and author of The Bra Book, Jené Luciani, entertained the guests as emcee of the “Intimate Affair.”
Additional sponsors of the “Intimate Affair” included Jené Luciani and her well-known publication, The Bra Book, the luxury beauty and lingerie brand Naked Princess, leading lingerie publication The Lingerie Journal and the Lingerie Journal Designer Showcase, fine lingerie stylist, sensuality stylist and personal shopper, The Lingerie Goddess, renowned intimate apparel blog, Lingerie Briefs, boutique PR firm specializing in intimate apparel, RICHPR, LingerieFW which will be the first Fashion Week dedicated exclusively to lingerie, the intimate apparel resource site and consulting company, Bra La Mode, luxury Hosiery ecommerce retailer PEEK Brooklyn, and The Full Figured Chest, a marketing firm catering to lingerie pros.
The Lingerie Alliance will be an exclusive, members-only platform utilizing the latest technology to create a collaborative community experience. The site will feature a searchable directory of members (by area of expertise,) as well as interactive LIVE forums and chat sessions with industry experts as well as offline workshops, panel discussions and seminars. In addition, The Lingerie Alliance will host networking socials and other special events throughout the year (Intimate Affairs.)
“The goal is to have all functionality fully live by Spring 2013,” says co-founder Luis Paredes. All of the site’s features will be rolled out throughout the coming months. Regarding the event, Luis stated, “We were thrilled with the turn out, the runway show was spectacular, and the Griffin was the perfect choice for this type of event. All of the lingerie featured was sexy, fresh and fun and the independent designers are extremely talented. We are passionate about showcasing independent brands so that they can gain well-deserved exposure. Most importantly, since launching The Lingerie Alliance, we have received tremendous feedback from the lingerie community.”