I am so excited about the launch of The Lingerie Alliance! Inspired by the enthusiasm surrounding the Brand Affair Panel Discussion and Lingerie Exhibition we hosted during February market, my partner Luis Paredes, publisher of The Lingerie Journal & founder of The Lingerie Journal Designer Showcase, and I set out to create The Lingerie Alliance, an interactive, online collaborative community of professionals in the intimate apparel industry and related fields. When the site is fully developed, The Lingerie Alliance will be an exclusive, members-only platform utilizing the latest technology to create a collaborative community experience. The site will feature a searchable directory of members (by area of expertise,) as well as interactive LIVE forums and chat sessions with industry experts as well as offline workshops, panel discussions and seminars. In addition, The Lingerie Alliance will host networking socials and other special events throughout the year.
We are hosting an “Intimate Affair” Launch Party and SS13 Lingerie Fashion Show to celebrate our partnership and the site’s launch on Saturday, August 4, 2012 at Griffin lounge and nightclub in Manhattan. The Event is sponsored by leading lingerie lines Affinitas & Parfait and takes place on the eve of the bi-annual Lingerie Market Week in NYC. Celebrity stylist and author of The Bra Book, Jené Luciani, has signed on to emcee the event.
The Fashion Show will feature SS13 collections from Affinitas & Parfait as well as the imaginative designs of independent brands Angela Friedman, Clare Bare Eco Intimates, Dirty Dolls Lingerie, Nevaeh Intimates and With Love Lingerie. Buyers and Media/Press are welcome to attend the “Intimate Affair” or they can register to view the designer collections during Market Week. Affinitas & Parfait will be exhibiting at CurvExpo from August 5th through the 7th while the five emerging, independent labels will be showing their lines at the Lingerie Journal Designer Showcase from August 5th through August 8th at the AKA Hotel, Times Square, NYC. Buyers looking for innovative, new collections can pre-register for the Designer Showcase at: http://lingeriedesignershowcase.com/attendee-registration/
Additional sponsors of the “Intimate Affair” include Jené Luciani and her well-known publication, The Bra Book, the luxury beauty and lingerie brand Naked Princess, leading lingerie publication The Lingerie Journal and the Lingerie Journal Designer Showcase, fine lingerie stylist, sensuality stylist and personal shopper, The Lingerie Goddess, boutique PR firm specializing in intimate apparel, RICHPR, the intimate apparel resource site and consulting company, Bra La Mode, and The Full Figured Chest, a marketing firm catering to lingerie pros.
Here are a few Intimate Insights for the week:
Velda Lauder Corsetiere is offering 20% Off all designs for the month of July! On the website, enter code: VLC Summer Sale 2012.
On Thursday, July 19th, Decoded Fashion is hosting “Startup Showcase: Underthings Edition” in NYC. Panelists include the men’s underwear brand Flint and Tinder (considered to be the best fashion pitch in Kickstarter’s history,) the personalized online retailer Adore Me (which I discussed in last week’s column,) Julie Sygiel of Underbrella (and Sexy Period,) and a fourth “Mystery Guest Panelist” to be revealed at the Event. Decoded Fashion is a new, exclusive monthly Meet-Up group with top fashion tech startups, tech leaders, investors and influencers in the Fashion & Retail industries – curated by Lauren Indvik of Mashable and Liz Bacelar, founder of the Decoded Fashion Forum. There are only a few spots left for this particular “Intimate Affair.” Log on to register: http://www.meetup.com/Decoded-Fashion/events/69734172/
Cosabella, which is famous for its use of vibrant, cutting-edge colors, is having a Sample Sale from July 22nd through July 24th at 220 Lafayette Street, NYC. Select items will be available up to 60% Off!
The downtown lingerie boutique, La Petite Coquette, is hosting “Fifty Shades of Kink” on Thursday, July 26th. The “Intimate Affair” will feature an interactive workshop presented by top kink experts, Domi Dollz. They will be touching on the many levels of kink and how it can be used to enhance your love life & your sex life! The event is limited to 25 guests so be sure to RSVP soon.
Got Insight? Having an Intimate Affair? Let us know! Everyone can be an Intimate Insider!
As seen on LingerieBriefs.com