Intimate Affair: Bethenny speaks ‘frankly’ about the launch of Skinnygirl Solutions at Macy’s

24 May

On Thursday, May 17th, reality star and entrepreneur extraordinaire Bethenny Frankel celebrated the launch of Skinnygirl Solutions at select Macy’s stores nationwide.  The Intimate Affair was held at the R Lounge in NYC’s Times Square. 

Bethenny created the shapewear brand, Skinnygirl Smoothers n’ Shapers, for every woman & every body.  The shapewear brand differentiates itself from other brands by featuring “shapewear that’s meant to be seen.”  Bethenny spoke frankly about the line saying,It’s lazy lingerie; you’re wearing it now, and if you take your clothes off, you’re already sexy for your husband or your boyfriend or for a date.”  The unique shapewear line is very versatile and as Bethenny says, “it’s user-friendly.”  It’s your everyday undergarment, your lingerie, your shapewear and your ready-to-wear all in one!  The styles are designed to move seamlessly from day to night.  These functional and sexy layering pieces can be worn under a blazer or cardigan during the day…. Then, for a glam look in the evening, simply remove your cardigan or blazer and you’re ready for whatever the night brings!

Bethenny gets playful at the Intimate Affair celebrating the launch of Skinnygirl Solutions at Macy’s

Pop into your local Macy’s store to check out the lingerie-inspired Skinnygirl shapewear that’s meant to be seen.  All pieces are priced below $50, making it an affordable luxury that gives you effortless style.

Resources:

@Bethenny

@SkinnygirlShape

*Disclaimer- in case you didn’t know, I spend my days representing Skinnygirl Smoothers n’ Shapers for Bethenny.  Now get your buns to Macy’s & buy some!

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