On Thursday, May 17th, reality star and entrepreneur extraordinaire Bethenny Frankel celebrated the launch of Skinnygirl Solutions at select Macy’s stores nationwide. The Intimate Affair was held at the R Lounge in NYC’s Times Square.
Bethenny created the shapewear brand, Skinnygirl Smoothers n’ Shapers, for every woman & every body. The shapewear brand differentiates itself from other brands by featuring “shapewear that’s meant to be seen.” Bethenny spoke frankly about the line saying, “It’s lazy lingerie; you’re wearing it now, and if you take your clothes off, you’re already sexy for your husband or your boyfriend or for a date.” The unique shapewear line is very versatile and as Bethenny says, “it’s user-friendly.” It’s your everyday undergarment, your lingerie, your shapewear and your ready-to-wear all in one! The styles are designed to move seamlessly from day to night. These functional and sexy layering pieces can be worn under a blazer or cardigan during the day…. Then, for a glam look in the evening, simply remove your cardigan or blazer and you’re ready for whatever the night brings!
Pop into your local Macy’s store to check out the lingerie-inspired Skinnygirl shapewear that’s meant to be seen. All pieces are priced below $50, making it an affordable luxury that gives you effortless style.
*Disclaimer- in case you didn’t know, I spend my days representing Skinnygirl Smoothers n’ Shapers for Bethenny. Now get your buns to Macy’s & buy some!