It seems like Spring is finally here. The weather was beautiful this weekend…Making for a great Mother’s Day. And I’m blown away by the number of Intimate Affairs happening this month! It says a lot to me about the growth of our Industry! Here are just a few Intimate Insights for the Week….
Last Thursday, the spectacular European Intimate Apparel brand Marlies Dekkers presented their upcoming Fall/Winter 2012 collection at a press preview held at the swanky SoHo House in NYC’s Meatpacking district. Both the Marlies Dekkers line and her Undressed line were shown to the media, press and to various stylists. The collections were inspired by “Cool Scandinavia” and featured exquisite details such as textured laces, flocking, leather trims and unique strap details (like only Marlies can!) The collections evoked a sense of being in an ice castle or skiing the Swiss Alps! Here is an image of my favorite silhouette of the season, the Padded Plunge Balcony Longline Bra from her Icicle line.
The girls from ILOVEAGOOD hosted a “Spring Fling” in collaboration with BedHead Pajamas at 252 Elizabeth Street in NYC last Thursday. The Intimate Affair was a press preview by “invitation only” and featured fun drinks, great décor, and cute models in BedHead printed shorties. This is BedHead’s very first New York store! Be sure to pop into the store next time you’re in the ‘hood!
Also on Thursday, Fantasy Lingerie held an Intimate Affair featuring a runway show at the trendy Hudson Hotel in NYC. The event drew a crowd of Intimate Insiders from the sexy side of the biz who partied it up into the wee hours of the eve.
I hosted an Intimate Affair on Saturday, May 12th at Bra Smyth on Broadway in NYC! It was a perfect day for a “Celebration of Women” in honour of Mother’s Day. It included An Afternoon Tea Party courtesy of Chambre de Sucre Imported Gourmet Sugars. The Intimate Affair was sponsored by luxury French lingerie brand Simone Perele in collaboration with The Lingerie Journal. Our featured guest was Fine Lingerie Stylist and Personal Shopper, “The Lingerie Goddess” Margaret Shrum. One lucky lady walked away with the Grand Prize Raffle Basket which is valued over $600! It included a Cami & Boyshort Set from luxury lifestyle brand Naked Princess, a $120 Gift Certificate from event sponsor Simone Perele, a $50 Gift Certificate courtesy of Bra Smyth, panties from Affinitas Intimates, a bottle of SOAK WASH, a signed copy of Jene Luciani’s The Bra Book and more. Special thanks to Bra Smyth for hosting the Intimate Affair and to the Event Sponsors and Participants: Simone Perele, The Lingerie Journal, Chambre de Sucre, “The Lingerie Goddess” Margaret Shrum, Naked Princess, Affinitas Intimates, Jene Luciani and The Bra Book, Fashion Forms and SOAK WASH.
On May 16th, Hanky Panky and Sanrio are hosting a party to celebrate the launch of the Hello Kitty for Hanky Panky collection. The “invite only” Intimate Affair will be held in midtown Manhattan and will feature special guest Hello Kitty, a flipbook photo booth, and Sephora Hello Kitty Beauty Express Services for make-up and fragrance. The event is held in support of The Humane Society of the United States. Join the fun by tweeting #hellokittyforhankypanky.
On Thursday, May 17th, Alison Brod PR is holding a press event with reality star and entrepreneur extraordinaire Bethenny Frankel. The Intimate Affair will showcase her latest line of Skinnygirl Smoothers n’ Shapers which launched at select Macy’s stores nationwide this week. Bethenny created the shapewear brand, Skinnygirl Smoothers n’ Shapers, for every woman & every body. The shapewear brand differentiates itself from other brands by featuring “shapewear that’s meant to be seen.” Pop into your local Macy’s store to check it out. *Disclaimer- in case you didn’t know, I spend my days representing Skinnygirl Smoothers n’ Shapers for Bethenny. Now get your buns to Macy’s & buy some!
CLO Intimo is hosting Spring Champagne & Strawberries, Soiree and Sample Sale this coming Thursday from 5-10pm at Archstone Murray Hill, 245 East 40th Street, Penthouse, NYC. Sip champagne, have some fun and try on the latest Spring styles at this Intimate Affair! The Sample Sale will include designer jewelry by local artist Geri Roucaute’s line, Poupette.
I will be co-hosting a press/media event with the US distribution company, Revival Brands, on Tuesday June 5th. The Intimate Affair will feature luxury, Italian hosiery brand Philippe Matignon. Well-known all over Europe, Philippe Matignon’s high-end hosiery was just introduced to the States last year…. We will be previewing their Fall/Winter 2012 collection at this exclusive industry event.
Mark your calendar for Tuesday, June 19th, 2012. The Intimate Apparel Square Club (IASC) is hosting a “H.U.G. Social Event” to raise awareness of the Club’s mission, to raise funds to support the pediatric rehabilitation center at NYU Medical Center’s RUSK Institute and to attract new members to the Club. The event will be held at Legends Lounge on 33rd Street in NYC and will feature an open bar and light hors d’oeuvres. Invitations will be sent out in early June. To learn more about the Club, go to www.thehugaward.org.
Got Insight? Having an Intimate Affair? Let us know! Everyone can be an Intimate Insider!
As seen on LingerieBriefs.com.