I am pleased to present “A Celebration of Women” in honour of Mother’s Day, an in-store bra fit and shopping event from Noon to 4:00pm on Saturday, May 12, 2012, at the upscale, intimate apparel boutique, Bra Smyth, 2177 Broadway (at 77th Street,) NYC. Bra Smyth’s dedicated, professional bra fitters offer over 100 years of combined experience and each boutique has seamstresses on staff to make custom alterations which provides legendary personal service to their loyal clients. The event, “A Celebration of Women,” will provide women of all ages, shapes, and sizes the opportunity to receive a free bra fitting in an exclusive environment as well as education on the importance of a proper fit courtesy of Bra Smyth. Additionally, Bra Smyth is offering a 10% discount off the purchase of all sleepwear throughout the event.
The Intimate Affair is sponsored by luxury French lingerie brand Simone Pérèle, in collaboration with the leading lingerie publication, The Lingerie Journal. The event will feature special guest “The Lingerie Goddess,” Margaret Shrum – fine lingerie stylist and personal shopper. Margaret’s mission is to empower women to love their unique beauty from the inside out! In addition, Chambre de Sucre is hosting an Afternoon Tea Party at the in-store event featuring artisanal sugars and custom blended tea, as well as champagne and scones. Chambre de Sucre is a 270-year old business based in Nagoya, Japan, specializing in handcrafted sugars for coffee and tea- no flavors and no additives, only pure sugar, served up most luxuriously!
Gift bags in honour of Mother’s Day will be distributed to the first fifty guests, and all guests can expect a free gift with purchase courtesy of the event’s sponsor, French brand, Simone Pérèle.
The highlight of the Intimate Affair will be the raffle for a Grand Prize basket that is estimated as having a value of over $400. Contributors to the raffle prize include Bra La Mode, Bra Smyth, Simone Pérèle, Chambre de Sucre, Affinitas Intimates, the no-rinse, biodegradable & eco-friendly SOAK WASH, luxury lifestyle brand Naked Princess, Ann Deal of Fashion Forms, and “Bra-lebrity” Jené Luciani. Additional sponsors of the event include The Full Figured Chest and I Fell into A Whale. All guests will receive one entry into the raffle and guests that make a purchase of a bra at the event will receive a second entry into the raffle.
Moira Nelson, founder of Bra La Mode, is a proud member of the non-profit Intimate Apparel Square Club (IASC) and works hard to promote the organization’s work. The IASC raises funds to support a variety of charitable organizations, with pediatric rehabilitation and treatment being the primary beneficiary of its fundraising activities. The IASC’s H.U.G. (Help Us Give) Award is presented to well-respected, high-profile companies, organizations and individuals at the IASC’s annual gala fundraiser in support of pediatric rehabilitation. Ann Deal of Fashion Forms was the 2011 H.U.G. Award recipient. Ann has made a very generous contribution to this bra fit event. A portion of proceeds from this event will be donated to IASC to help support the “Kids.”
Guests are encouraged to RSVP for the in-store event at: www.bralamodemothers.eventbrite.com