What do you get when you combine a contemporary apparel designer, a fine artist/graphic designer and her business-minded sister? You get an art-based intimates line, Private Arts, the newest lingerie label that is about to take the world by storm.
Art is a public experience, while underwear is generally a private one. Private Arts aims to blend the two, creating pieces that move beyond trendy and comfortable: they intend to be thought provoking as well; it is an interesting juxtaposition of “public & private.” Each piece is printed with original hand drawn art, original photography, or original graphic designs from the effortlessly creative Private Arts team. Private Arts lingerie reflects a variety of themes and influences, but all of the pieces are united by a dedication to comfort, quality, and unique design elements.
As a brand, Private Arts has a very tight concept. Each season they develop approximately ten themes (for example: Americana music fest, island surf, vintage travel.) Each collection has an undie, bandeau or bralette, and a short or t- shirt that match back to each theme. The brand targets the contemporary woman; they have pieces that are themed for a western style rodeo called “Saddle Up,” as one example. Founder (and the brand’s print artist) Michelle says, “But it is not cheesy like a cowgirl costume would be, it is fun and in trend, something every girl can feel sexy in and wear all day without garters and frills and embellishments. Our undies are very flat and lay against the body almost seamlessly as if they are painted on. They are the “anti-muffin-top” undie. We like the idea of creating these different themes to match back to different types of women. So maybe your style is surfer girl, but you want to change it up and do some role playing, you could choose our “Saddle Up” style and secretly be a cowgirl all day underneath your clothes!”
The concept of art-on-undies, Private Arts, is a collaboration between three women: Michelle, Meaghan, and Jeffeny. Michelle and Meaghan are sisters, while Jeffeny is a longtime friend of the two. Each took a different journey to land in the lingerie world, but their vision unites them and makes their company run smoothly. Michelle has a fine arts background, while Megahan has a business background. Jeffeny previously designed contemporary womens apparel for L.A. Made and Language.
Each woman embraced her natural talents and took on the role that fit her the best. Meaghan is now the CFO, while Jeffeny designs the silhouettes, and Michelle is the artist behind the original artwork that becomes their prints. The company began with a credit card and the use of Jeffney’s laundry room, but has quickly expanded to the point where they now have a warehouse and have quit their day jobs. They’re currently being pitched to various fashion oriented TV shows including All on the Line with Joe Zee on the Sundance Channel. In addition, Private Arts recently did a fashion show with RAW Artists at The Key Club in Hollywood which proved to be a real success.
These three women want to emphasize that they are moms with families and they are also successful. They want their children to grow up seeing that they can be anything the want to be if they put their minds to it! The artistic intimates brand, Private Arts, is available at fine boutiques worldwide.