You’re Invited: Feel Your Boobies! I’m Doing It….Are You?

11 Apr

The first ever Feel Your Boobies® Flash Mob is coming to Union Square, NYC on April 12th from 12:00pm-2:00pm with plans to create the longest bra chain in history to remind young women about the importance of proactive breast health.  Bring your old bras (gently used) on Thursday or mail them to: Feel Your Boobies, Attn: Jenny Blessenko, 1140 Broadway Ste # 1007, NY, NY 10001.  All bras will be donated to charity following the event.

The Feel Your Boobies Foundation was founded in 2004 after Leigh Hurst was diagnosed with breast cancer at the age of 33.  She found her lump simply by “feeling her boobies,” not through a formal “breast self-exam.”  The lump was unnoticed by doctors and she has no family history of the disease.  She designed a few fun t-shirts to remind her friends about something that saved her life and it has since evolved into a non-profit Foundation and international campaign focused on using unconventional and unexpected methods to reach young women with the provocative reminder “Feel Your Boobies. Are You Doing It?”  To learn more about the “Are You Doing It?”® Reminder Campaign, and to read testimonials, go to

Each year nearly 200,000 women are diagnosed with breast cancer and 5% of them are under the age of 40.  Knowing your body (feeling your boobies) is one of the primary ways that breast lumps or other changes can be detected.  Since mammograms are generally not recommended until the age of 40, breast awareness is sometimes the only line of defense in finding a lump early.

Join me and other Bra La Mode readers on Thursday afternoon at Union Square Park in NYC to show our support by “Feeling Our Boobies!”  I’m Doing It!  Are You?  And don’t forget to bring your new or gently used bras for donation!


Follow @FeelYourBoobies & @FYBFflashmob


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