“Buying a phone’s a big deal. I mean, think about how long you’ll have this thing. It’s like buying a car or a bra.”
She snaps her bra strap.
“Eight years, man.”
– Zooey Deschanel on New Girl
There are two things my mother tried to instill in me when it came to money – the importance of living within your means and, when it comes to certain items, cheaper is not always better. The first lesson took me a long time to learn. As for the second lesson, at the time, my mother was explaining why she was spending so much money for Le Creuset cookware and a Kitchenaid food processor. She felt it was worth it to spend more money for something dependable and that would work better than it’s cheaper cousin.
For the longest time I’ve always tried to go the cheap route when it comes to clothes to keep within my means. And for the longest time I saw purchasing a bra as no different from purchasing underwear. Just something there to wear under your clothes until you wear it out and find another one. And the marks on my shoulders from the straps digging in, the constant adjusting, the boob seepage underneath the bra and the lack of support were just considered par for the course for a full figured gal like myself.
Since starting these reviews for Moira and learning everything she and other women in her field have taught me, I’ve realized that buying a bra is not like buying any other piece of clothing. Buying a bra when you have large breasts is more equivalent to buying a pair of running shoes. Sure, you can go cheap. And then you can suffer from nerve damage in your leg and sciatica like I did when I started running in cheap shoes that, despite the fancy name brand, turned out to have no arch support whatsoever.
When you go to a good shoe store to get running shoes, they don’t just throw you a pair and say, “Here you go.” You try them on, go running around the block in them, try on a couple different pairs until you find one that fits comfortably, feels good and gives you the support you need. And often you may find that the right pair is going to be about $100, but it’s totally worth the investment. I’ve discovered recently that it can be the same for bras.
When I first found myself paying $60 for some of these bras, I went through some sticker shock. Having always been used to keeping my apparel purchases to $30 and under, it seemed absurd to pay so much. But these amazing bras fit well and gave me great support and it was worth the investment to feel comfortable and look good. But to pay over $100? No way!!
I was fortunate enough to have been given a lovely Prima Donna Deauville bra recently. I about choked when I saw the $138 sticker price. Craziness! Who would pay that much for a bra? Well, it turns out I would now. I have to say that out of all the bras I have, I live in my Prima Donna bra the most. Not just as everyday wear, but I get more support from that bra than any of my sports bras. Thought it’s definitely a fancier bra, I always wear it when I go cycling since I never have to worry about an errant boob knocking me in the face when I hit a bump in the road.
And it looks gorgeous! I have a couple tops that I’ll wear with it that give just a little peak of the lace pattern when I go out with my girlfriends just to feel a little sexy and flirty. So often it seems that I have to choose between pretty and functional when bra shopping, but with this one I get both in one amazing package.
So while I will still be looking for more affordable styles, I don’t mind saving up to splurge on a couple more Prima Donna bras because they are so worth the investment. Because every woman deserves at least one amazing bra that makes her feel and look gorgeous.