Bra La Mode’s Debut Intimate Affair — an in-store Bra Fit Event — was held on January 29, 2012 at the unique, appointment-only, intimate apparel store, Bra*Tenders located in New York’s Theater district. The event was a tremendous success as it provided women of all ages, shapes, and sizes the opportunity to receive a free bra fitting in an exclusive environment as well as education on the importance of a proper fit courtesy of Bra*Tenders. The in-store Bra Fit Event was sponsored by renowned French lingerie brand, Chantelle Paris and leading lingerie publication, The Lingerie Journal.
The Intimate Affair brought together consumers, intimate apparel professionals, independent lingerie designers, influential lingerie bloggers, public relations reps, press and media as well as “Bra-lebrities” including celebrity stylist and author of The Bra Book, Jene’ Luciani, designer Layla L’Obatti and her partner Josh Verleun of lingerie brand Between the Sheets, designers Courtney Newman and Erica Paul of Dirty Dolls Lingerie, designer Ellen Jacobson of full-figure lingerie brand Elila, designer Asi Efros of the high-end independent lingerie line Ann Vogue, Ellen Lewis of LingerieBriefs.com, the “Lingerie Goddess” Margaret Shrum, lingerie designer Camille Block, publicist Lauren Rich of fashion PR agency RichPR which specializes in intimate apparel, legendary intimate apparel designer and lifetime member of the Intimate Apparel Square Club Roslyn Harte of Lances Harte, Intimate Apparel Square Club president Norma Reinhardt Mascarotti and IASC board members Michael De Prisco and Nina Levine among others.
My mission is to bridge the gap between independent lingerie professionals and larger scale intimate apparel brands, businesses and organizations. Bra La Mode’s debut Intimate Affair accomplished that. It’s really great to be part of a community of people who share the same passion. And this is just the first of many events to come.
The event included a trunk show by Darlene Campbell of the full-busted clothing company Campbell and Kate. Darlene showcased her innovative“CEO Shirt for the D.E.F. Woman” which ensures that all women can own a classic white shirt that fits them beautifully all over. Campbell commented of the event, “I loved seeing the faces of women who wear D cups and up as they discovered that a Campbell & Kate button front shirt fits them perfectly.”
Author and bra-fit expert Ali Cudby signed copies of her recently released book “Busted: The Fab Foundations Guide to Bras that Fit, Flatter and Feel Fantastic.” Cudby said, “Wearing a properly fitting bra is important to a woman’s health, so it was fabulous – and important – to have an event dedicated to helping women figure out their fit.”
Professional photographer Michael Steele who is known for “capturing the female form” snapped candid shots of guests enjoying the soiree. Guests enjoyed Izze sparkling juice and champagne, as well as cupcakes courtesy of M Squared Sweet and Chic Treats.
The highlight of the Intimate Affair was the raffle for a Grand Prize basket which had a value of over $600. Contributors to the raffle prize include Bra La Mode, Chantelle Paris, Campbell and Kate, author Ali Cudby, Ann Deal of Fashion Forms, and “Bra-lebrity” Jene’ Luciani. Additional sponsors of the event include the wholesale buying platform Monkey N Middle and guitarist Alan Brace. The Raffle basket was won by student Patricia Persaud from Brooklyn.
I also used the event to garner attention for the non-profit Intimate Apparel Square Club (IASC.) I am a proud member of the Club and work hard to promote the organization’s work. The IASC raises funds to support a variety of charitable organizations, with pediatric rehabilitation and treatment being the primary beneficiary of its fundraising activities. The IASC’s H.U.G. (Help Us Give) Award is presented to well-respected, high-profile companies, organizations and individuals at the IASC’s annual gala fundraiser in support of pediatric rehabilitation. Ann Deal of Fashion Forms was the 2011 H.U.G. Award recipient. Ann made a very generous contribution to this bra fit event. At Bra La Mode’s debut Intimate Affair, guests were invited to make a monetary donation to support the “Kids.”