Intimate Insight: Dear John, For Valentine’s Day, You’ve Got The Pink Slip

3 Feb

The Superbowl is this Sunday.  And the only thing I know is that the NY Giants are in it, and Madonna is performing at halftime.  That’s where it ends.  For those of us living a life of lingerie, we’ve got our focus on Valentine’s Day this time of year (our own sort of Superbowl.)  For intimate apparel brands and retailers, a lot of energy is spent trying to capitalize on this annual celebration of love.  There’s no perfect formula to having a successful selling season, and retailers (as well as e-tailers) have tried every possible sales tactic in the book- markdowns, in-store events, sample sales, pop-up shops, gifts with purchase, 2-for-1, gift cards, etc.  What worked for one season or one holiday, may not work for another.  It’s a lot of trial and error, especially in a volatile marketplace.

The Pink Slip NYC

I have a passion for discovering innovative merchandising methods.  So, when I spoke to Margo Andros, owner of The Pink Slip in NYC’s Grand Central Terminal, I was impressed by her creative approach to this year’s Valentine’s Day promotion.  First of all, a retailer must consider their clientele.  And from what I can tell, Margo has her customer all figured out!  Her store’s location is unique…. It is in one of the busiest commuter hubs in the world- the famed Grand Central Station!   What does this mean for her fun little lingerie store?  Margo shared a few secrets with me….  Her “bread and butter” is hosiery.  Huh.  Think about that….  High-powered execs hop off the Metro North from Westchester with a snag in their hose…. And The Pink Slip is there to provide a solution.  Of course she can buy a pair of L’Eggs Control Top Pantyhose at the local Duane Reade.  But, it’s just as convenient to pop into The Pink Slip for a pair of luxury Philippe Matignon stockings instead!  Problem solved.  Margo also explained that she needs to change her window displays more often than other local lingerie retailers.  Again, who woulda thought!!??  But it makes perfect sense….  Her target customers walk past her store day in and day out on their way to and from work.  Margo and her team understand the importance of keeping the store’s window display and product assortment updated and fresh-looking.  As a result, The Pink Slip has built a loyal following of men and women looking for intimate apparel, hosiery and other accessories for themselves or as gifts.

So…. to capitalize on the upcoming Valentine’s Day selling season, Margo decided to target the men who frequent her store.  She recognizes the fact that men appreciate convenience and ease of purchase (especially when it comes to buying underthings for their loved ones!)  Men can become so darn squeamish!  Here’s the deal:

Three Ready-To-Give “Packages” to take the guess work out for the fellas including optional delivery or messenger service…  It’s that simple!  And Margo has her team ready to assist The Pink Slip clientele with selection and a reminder to sign a complimentary Pink Slip notecard.  The Gift Packages arrive fully wrapped with the personalized notecard tucked inside. 

Margo knows her customer…  And as a result, I suspect she’ll have a very rewarding Valentine’s Day herself!

Package 1 – $100 “The Sweetest Thing”

3 pairs of Hanky Panky Panties (red, black, and pink or combo of colors) – $60 value

A surprise pleasure item, 2 options to select from: 

Massage candle – $36 value OR Chocolate Fondue AND Booty Parlor Body Topping – $37 value

4 Nipple Nibblers (various flavors) – $4 value

Package 2 – $150 “You are my Sunshine”

Levante Thigh Highs/or substitute (black, any style) – $18 value

Mimi Rhinestone Pasties (any style) – $15 value

$125 PINK SLIP Gift Card

Package 3 – $200 “Melt with You”

$150 lingerie items of choice

Mimi Rhinestone Pasties (any style) – $15 value

3 Nipple Nibblers (various flavors) – $3 value

$30 PINK SLIP Gift Card

The Pink Slip- Lexington Passage in Grand Central Terminal, NYC

www.ThePinkSlip.com

Follow @ThePinkSlipNYC

One Response to “Intimate Insight: Dear John, For Valentine’s Day, You’ve Got The Pink Slip”

Trackbacks/Pingbacks

  1. Intimate Insiders, Intimate Affairs and Upcoming Events « Bra La Mode - January 16, 2013

    […] event?  Last year, Margo Andros of The Pink Slip in NYC’s Grand Central Station marketed a “Dear John” campaign which targeted the men that frequent her store.  She sent out a hand-written note to her best male […]

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