This year’s winner of The Best of Intima’s “Best Shop” Award, Sweetest Sin Boutique in Red Bank, New Jersey is partnering with local “cupcake bar” Sugarush and popular Teak Restaurant to promote awareness of detectable cancers including skin, breast and testicular cancer. The three local businesses are hosting the Intimate Affair “Go Naked and Check Yourself” on Sunday, November 20, 2011. The event is being held at Teak Restaurant located at 64 Monmouth Street in Red Bank, NJ from 5-8pm. Tickets to the charity event are $30 in advance or $40 at the door and all proceeds will benefit the Monmouth & Ocean County American Cancer Society. Numerous local businesses have joined together to sponsor and/or support the Intimate Affair which promises to be a fun evening of free champagne, cupcakes, door prizes, auctions, raffle prizes and more. Models wearing boxers and lingerie will be volunteering their time to promote the idea of “checking yourself.” (Don’t worry… they won’t “get naked.”)
Owner of Sweetest Sin Boutique, Angie Courtney, is no stranger to promoting causes which are important to her and she is an active member in the local community. Even before she opened the award winning intimate apparel boutique in October of 2009, she showed up at the Red Bank River Center and told them “I want to get involved!” She walked up and down the town’s bustling streets and personally introduced herself to the local shop owners…. She made herself a part of the community and it has paid off. Upscale boutique Coco Pari refers her clients on a regular basis and the bridal salon in town, Mustillo’s (which has been in business since 1942) sends their brides to Angie to complete their bridal ensemble. Red Bank, which happens to be my hometown, has always been an active community and is host to community events at least once a month. Angie says that she involves herself in everything that happens in town… whether it is the annual Sidewalk Sale or the annual Holiday Tree Lighting event, she and Sweetest Sin participate in any way they can. Regarding the “Go Naked and Check Yourself” event, Angie said “We want to let people know that they shouldn’t be embarrassed… Go get checked!”
Angie opened her bra boutique in 2009, however she did her “homework” for years before actually signing the lease. She researched the industry and did market research, she shopped the stores, familiarized herself with the brands…. She felt that most of the lingerie stores in the market were too old fashioned or (on the opposite end of the spectrum) were too sexy or trashy. She wanted to open a shop that was sexy yet sophisticated and she wanted to incorporate everyday basic bras. She honed her skills at bra fitting in the years before opening her own store and discovered she was quite good at it. Thus, Sweetest Sin was born. Angie and her husband live in the neighboring town of Aberdeen, NJ. But when she walked the streets of Red Bank, she knew this was the place to be. Angie said, “I fell in love with the town. It’s cute and quaint. And there’s no lingerie or bra fitting boutique in town.”
Angie’s boutique Sweetest Sin was open less than two years when she won the Best of Intima’s “Best Shop” Award. She was nominated by Wacoal America which she considered an honor, but she never expected to actually win! She attended the awards ceremony which was held at the posh NYC event space 230 Fifth and was literally shocked when they announced the winner! From my own first-hand experience, I can honestly say that it is well deserved. Angie is very hands-on and is meticulous. She says that most women come into her shop saying that they hate bra shopping. Angie’s approach is that she does the shopping for them. She said it’s all about customer service. She is personally in the store every day that the doors are open. Emphasis is placed on proper bra fitting. Sweetest Sin carries hard to find sizes in a variety of styles. She carries traditional styles as well as contemporary, fashion pieces. Most popular brands include Chantelle, Wacoal and Marie Jo in bras. For underwear and loungewear, popular brands include Eberjey, Hanky Panky and Between the Sheets.
For anyone considering opening their own lingerie boutique, Angie suggests that you really think about it because it is a lot of work and she puts in a lot of hours. She also says “Do your research.” Is there a market for your product in the location you are considering? You don’t want to be one of a dozen lingerie shops in town! But Angie concluded by saying, “If you love it, you will be successful.”
Sweetest Sin Boutique is located at 11 White Street in Red Bank, NJ. Owner Angie Courtney provides personal bra fittings and isn’t satisfied until her customer finds the perfect bra for her! Sweetest Sin also offers private “Bra Fitting Parties” for bachelorette parties, birthdays, lingerie bridal showers, mom’s night out, girl’s night out and for charities/ fundraisers. To read Bra La Mode’s contributing writer Liz’s experience at Sweetest Sin, click here.
Angie Courtney at Sweetest Sin
Go Naked and Check Yourself