Bergdorf Goodman hosted their first Bra Fit Event on Saturday afternoon, October 22, 2011 in the intimate apparel department on “6” in their midtown Manhattan store.
The Intimate Affair was co-hosted by intimate apparel stylist Jenny Altman, and chic operating officer Danielle Black, from ILOVEAGOOD, the site that aims to change the way women share, shop, and view intimates. In preparation for the in-store event, Jenny Altman hosted a “live tweet” session on Friday afternoon which gave consumers the opportunity to ask their most intimate questions in an open and supportive forum. On hand at Bergdorf’s were the merchandise coordinators for brands Commando, Hanro, Le Mystere, Spanx, La Perla, and Myla. Along with Jenny, Danielle, and the Bergdorf’s sales associates, the merchandise coordinators were available for fittings, styling, and to answer any questions the shoppers may have had concerning their intimate apparel needs. The women that took advantage of these services were quite pleased as the insights of these Intimate Insiders are invaluable.
As the bulk of my experience in the intimate apparel industry has been in mass market, I can be intimidated by high-end specialty department stores. I imagine the average American consumer may feel the same way. However, the level of customer service at a store like Bergdorf’s is unparalleled and I was made to feel right at home in the intimate setting. The product assortment is exceptional. I saw brands and styles that I do not have the opportunity to see on a regular basis such as Myla of London, Stella McCartney, and Josie Natori’s Couture collection. The styles, the fabrics, the prints, and the embellishments are exquisite. It was a real treat for me to spend the afternoon surrounded by some of the World’s finest foundations, lingerie, loungewear, and sleepwear. And I was pleased to see that they carried more affordable brands including Cosabella, Le Mystere, Chantelle, Spanx Haute Contour, Commando, Hanro, Jonquil, Wolford, and my personal favorite, the Eveden brands Fantasie and Fauve. In addition, they carry styles which have been designed exclusively for Bergdorf Goodman by Patricia Fieldwalker. I am glad I attended the Intimate Affair as I was able to experience something new. And, now I can feel comfortable recommending Bergdorf Goodman’s intimate apparel department to anyone. They carry everyday foundations and shapewear, specialty lingerie, elegant sleepwear as well as classic pajamas and robes, underwear in all styles, shapes and sizes, as well as a wide assortment of bridal pieces. There is something for everyone at Bergdorf’s. I commend the store’s buyer for putting together a very well curated assortment.
Jenny Altman from ILOVEAGOOD said, “Women buy a dress and often forget how important it is to consider what to wear underneath. Even a Givenchy will look terrible with panty lines.” I asked Jenny what she was hoping to accomplish at the event and she said, “I want to spread the word about Bergdorf Goodman’s intimate apparel department. Women should buy a dress (or other ready-to-wear) and then head right here to “6” to purchase their foundations to go with it.” After spending the afternoon with Jenny, Danielle, and the rest of the Bergdorf’s team, I will certainly add Bergdorf Goodman to my list of “go-to” retailers for intimates…especially when looking for a gift or something “extra special.”
I made two discoveries at the event that I want to share with you. Caftans! I know it sounds crazy…. But I cannot finish this piece without commenting on the Josie Natori Couture caftans. I’ve never seen anything quite like it… They carry dozens of them. And each one is more ornate than the next. In my next life, I hope to be a “lady of leisure” so I can lounge around in Josie Natori Couture caftans every day of the week. The silk fabric, the embroidery detail, the beading… to die for! Unfortunately, they’re out of my price range… But a girl can dream, can’t she??
And secondly, the Bed Jacket! My mom always wore bed jackets. There was always something so elegant and sophisticated about it…. She would sit up in bed and read a good book while wearing a bed jacket. At times, it can be much more practical than the robe and certainly sexier. I had forgotten about this intimates wardrobe staple. I hereby declare bed jackets as the next trend in intimates! Mark my words. So elegant! Bergdorf’s carries a satin silk Josie Natori Couture bed jacket in silver color with hand embroidery. I was fawning all over it. This bed jacket is on my list of “must-haves” for 2012.
What are you wearing underneath? With the Holiday season upon us, let’s make a commitment to spend as much time shopping for our foundations as we do shopping for that perfect cocktail dress to wear to the next Intimate Affair. Follow Intimate Insiders Jenny and her partner Danielle at ILOVEAGOOD for expert advice on everything intimate. Between the two of them, they have tried out, tried on, and squeezed into pretty much every bra, panty, and piece of shapewear in the business. They did it—so you don’t have to. You’ll get honest answers from them, because they love talking about underthings! At ILOVEAGOOD, they’re not afraid to say “boobs,” or share that first bra experience (these are not dirty little secrets!). It’s about time somebody talked about them!
Jenny Altman & Danielle Black
5th and 58th– the Bergdorf Goodman Blog