I was lucky enough to attend a number of events for Fashion’s Night Out. There is so much I want to share with you all…. But it is definitely too much for one Blog Post. The following chronicles the first stop on my Itinerary, Journelle on Mercer Street in SoHo. Check back in the days to come for details of the remainder of my evening. Here is Fashion’s Night Out- In Lingerie Style- Part I….
On Thursday, September 8, 2011, cities around the globe celebrated Fashion’s Night Out. The annual event coincides with New York Fashion Week and is a “shopping extravaganza.” Retailers around the world (including over 1000 in NYC alone) keep their doors open late, offer discounts, and create a festive shopping experience like no other. One can expect celebrity guests, gift bags and other giveaways, food and drink, music, and an overall party atmosphere including guest lists, red carpet entrances, and security guards checking your bags at the door.
I planned my Fashion’s Night Out itinerary days in advance (using the Fashion’s Night Out web tool to create my evening including addresses, mapped locations, and listings of each retailer’s scheduled events). Although I did my homework, I was still not prepared for what was to come. I selected a handful of Lingerie stores which were within the same vicinity so that I could bounce around and see everything I wanted to see. My target destination was SoHo (downtown NYC). Who knew this would be the mecca for Fashion’s Night Out shoppers seeking a glimpse of the Kardashian’s or a free goodie bag….??? Certainly not I.
When I emerged from underground at the corner of Spring & Lafayette downtown, I could feel a certain energy in the air. It was only shortly after 5pm, and already the streets were crowded with fashionistas hungry for a good bargain and an evening of star-studded festivities. It was certainly festive… Who am I kidding??!!?? It was outright insane and chaotic! The streets were blocked off. Policemen lined the streets alongside their metal barricades. People blindly crossed the streets without looking. I was being shoved from side to side as I attempted to navigate towards Prince & Mercer…. But I must say, I was loving every minute of it! I’m not a fan of large crowds (typically avoiding parades and mass parties such as New Years Eve in Times Square). However, there was definitely a magic in the air on that night. It was a warm night and slightly humid… but the temperatures dropped to a comfortable level by dusk. The streets were full of people looking to catch a glimpse of “something.” The retail parties spilled onto the narrow, cobblestone streets. Outrageous displays welcomed you from one shop to the next…. Often blending together…
I finally made my way past 3.1 Philip Lim’s shop on Mercer Street (which had a mani/pedi truck parked out front… It was kinda like a taco truck… only they were giving gel manicures)! Not to mention the dozen or so bicycles parked on the sidewalk as part of Lim’s “Girls on Bikes” theme…. I wandered into the first stop on my itinerary…. Journelle. Journelle was an oasis from the chaos in the streets. It’s a sweet & sexy lingerie boutique located just doors down from Agent Provocateur. It was still early… Only half past five in the evening. Honestly, I think I was the only customer in the store as the sales associated scurried around in preparation for the evening’s event which was to include trunk shows for three emerging independent lingerie lines- Kriss Soonik, Bazsarozsa, and La Fee Verte. I knew I wanted to get a good look at these three collections, so I was glad that I entered the store early (and beat the inevitable crowd which was to pack the store within just a few short hours).
The first line I looked at was Kriss Soonik. Kriss’ collection is beautiful…. Modern yet classic. She has multiple pieces which can be worn in multiple ways including several modal-feel rayon/spandex tops & tanks (surprise!….with suspender belts). Kriss refers to her line as “Loungerie” which she defines as “luxe loungewear.” I think she has accomplished her mission of creating a line of sensual pieces which can be worn as innerwear or outerwear. My favorite piece is her Susan Chic bodysuit. It is made from all-over lace with capped sleeves, a large slit back opening from neck to waist, a rhumba lace “back seat,” and contrast color velvet ribbon trim which ties at center top back (with sexy long tails!) At the Journelle trunk show, Kriss wore her own Susan Motion bodysuit in bright orange with a graphic tee underneath. Both of these all-over lace bodysuits can be worn throughout the day and into the night. Truly unique and fun! I’m looking forward to meeting with Kriss to further discuss her brand and her inspiration and direction for the coming season’s collections.
Across the Journelle shop, I found the Bazsarozsa Fall ’11 collection. The Bazsarozsa line is designed by Eniko Bazsa and is a reflection of her personality. Eniko is sweet and somewhat demure with a radiant smile and charming laugh. Each style is simply elegant and fashioned for comfort. Eniko said that she wanted to create “everyday basics” that were comfortable and sexy at the same time. The styling is simple, but far from “basic.” Each body style has unique trim details such as crochet-look lace trim and contrast color grosgrain ribbon straps. Eniko said she wants people to be drawn to the collection because of its design & sensibility and then to be further enthralled with it when they discover that the fabric is locally grown organic cotton…. and the collection is produced in the USA too! I love the dusty, neutral colors Eniko used in creating an ethereal feel…. Dusty Blush & Dusty Aubergine! Love it! Body styles include strappy camis, bralettes, cropped cami bras, hipster panties, and thongs.
Ahhhhh…..the elegance of La Fee Verte! The third independent lingerie designer featured at Journelle’s Fashion’s Night Out Trunk Show was Adam Sakara’s brand La Fee Verte. I was surprised to discover that the line is designed by a man because it embodies all of the things that I seek in a sophisticated line of lingerie, daywear, and sleepwear. Adam knows what women want! The brand is sexy, sultry, seductive yet classic, elegant, sophisticated, and timeless. The fabrics and laces are divine. The delicate details are impeccable. The overall sensibility and aesthetic is clean, pure, timeless elegance. I am in love with La Fee Verte’s Silk Romper in Navy with contrast color Champagne colorblocking at the neckline and at the hem. The romper is sophisticated, flirty, and sexy with spaghetti straps and a tunneled elastic waistband. This collection includes a Bralette, Tap Shorts, a Chemise, and a Robe. My pictures don’t do it justice….
Journelle was only the first stop on my itinerary, but was certainly one of the highlights of my night. I’m thrilled that I was able to meet and speak with each of the designers showcased at Journelle. Each line is unique and destined to be recognized as one of the finest luxury lingerie lines in the intimate apparel market.
I departed Journelle on a mission…. Kiki de Montparnasse, Agent Provocateur, La Perla, and Bloomie’s were up next! Check back soon for Fashion’s Night Out- In Lingerie Style Part II.
A big thank you to the independent lingerie designers Kriss Soonik, Eniko Bazsa, Adam Sakara, and to the entire team at Journelle SoHo.
125 Mercer Street- between Prince & Spring
Journelle is the premier lingerie store in New York for the modern woman. With inspiration from the archaic French word journellement, which means “daily”, they’re passionate about helping women feel great from the inside out. They believe in wearing designer lingerie every day, presenting a tastefully-curated (rather than exhaustive) selection of lingerie, and providing customers with compassionate, expert assistance.
Fashion’s Night Out
La Fee Verte