Welcome to Bra La Mode & Thank You for your Support

5 Sep

Moira Nelson

Welcome and thank you for supporting me and Bra La Mode.  This venture has been in development for a long time and I am thrilled that it is finally coming to fruition.  I am certainly not the first person to start my own business; but if you’ve ever done it, then you know how challenging it can be! 

I want to commend the Lingerie Weblog Pioneers that entered the Blogosphere before me and to all of the men and women who have made their careers in the Intimate Apparel industry (especially those who have been fueled by the entrepreneurial spirit to start their own businesses).  

I have had several key mentors over the years and have been motivated and inspired by countless others.  I am particularly indebted to Amir Moghadam, owner of Parisa Lingerie & Swim in Los Angeles.  He taught me just about everything I know about the business of Lingerie.  And he took a chance on me when no one else would. 

I would like to thank the founders and members of the Independent Lingerie Professionals group for encouraging me to pursue my dreams.  The founders of the group have fostered a spirit of love, support and acceptance for all Lingerie professionals regardless of one’s area of expertise.  As a member of this group, I have received tremendous support that I don’t think I could have found elsewhere.  Who says you can’t develop meaningful relationships over the internet!!??!!

My primary focus is on building the Bra La Mode Intimate Apparel Consulting business.  The company’s mission is to empower independent Lingerie designers, emerging brands, and small wholesale Intimate Apparel businesses to recognize their potential and to realize their primary business objectives.  For specific details on Bra La Mode’s mission, please refer to the Services page here on this site.

I will Blog weekly to share some of my personal experiences with you (and occasionally more often if the spirit moves me and I have something specific to share with you).  The Bra La Mode Blog is intended to be a forum for discussing “all things boobs and bras” and the business thereof.  I have no intention of undermining the high-end Lingerie industry, but please note that I do have a passion for addressing issues which appeal to the “masses.”  I consider myself an “average” American girl, and having managed multi-million dollar Intimate Apparel programs for mass market retailers, I know a thing or two about this particular demographic.    I feel very strongly that good quality, properly fitting Intimates are available to every woman that is armed with a little bit of knowledge.  I will continue to champion this cause.  I am also passionate about educating women about the importance of proper Bra Fittings so that they can find the Bra that fits them right (within their budget).  And lastly, I will forever campaign for more full-busted brands in this country and I won’t quit until they’re available to the masses and at an affordable price.

I welcome your Comments and feedback including differences of opinion.  “Dissension is the mother of invention.”  We all bring a unique perspective to this Industry.  And our differences of opinion help the Industry to grow and evolve.  We need to challenge one another to insure the future of this business.

All the Best,

Moira Nelson

Resources:

Independent Lingerie Professionals

www.facebook.com

The founders of ILP:

Treacle at www.thelingerieaddict.com

Krista at www.thelingeriepost.com

Amir Moghadam

Owner/CEO

Parisa Lingerie & Swim

www.ParisaUSA.com

4 Responses to “Welcome to Bra La Mode & Thank You for your Support”

  1. Jennifer - Magnifique September 9, 2011 at 8:52 am #

    Congrats on your site! So excited for you! I’ve been keeping up with you via Twitter and we ‘like’ you on Facebook now too! Everyone here at Magnifique is excited to keep up with your blog posts. Looking forward to reading more. 🙂

    • Moira Nelson September 9, 2011 at 9:18 pm #

      Thx Jennifer! I certainly appreciate your support!

  2. Lesleigh May 8, 2013 at 12:42 am #

    Parisa’s website doesn’t seem to working…i’ve been trying for a few weeks now 😦

    • Moira Nelson May 9, 2013 at 11:50 am #

      I would try them on Facebook. I believe its listed as Parisa USA or Parisa Fe.

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