Naked Princess is the new brand in town, although one look at their website reveals that this less than one year old brand is here to stay. Naked Princess produces luxury lingerie and eco-friendly body products that allow women to incorporate that classic boudoir feeling into their everyday life. The lingerie is meticulously crafted from luxurious European fabrics including modal and cashmere blends married with clipped, French leavers laces, and many pieces include hand-stitched details. The beauty and body products are all light and natural; instead of covering things up, they enhance your own natural beauty. And, all of their products are made right here in the USA. Naked Princess works to create a world where every woman can live, love, and reign elegantly over her own life and lingerie collection!
Fittingly, this brand was conceived and brought to market by two deeply intelligent and elegant women. Jordana Woodland is the founder and CEO of the company, while Rebecca B. Frank is co-founder and Chief Creative Officer overseeing all creative, research and product development for the brand. Rebecca is also creative director for the content in Reign, the lifestyle magazine associated with the brand.
Naked Princess has successfully achieved an elegant and ethereal brand identity which is apparent in the tiniest of details. Even their gift boxes are branded to convey the sensibility of the brand! I asked Rebecca and Jordana what inspired the look and feel of the brand. Rebecca told me that, “Our goal is create a lifestyle that empowers women to be confident in and outside of the boudoir. Our desire is to have all women experience luxury, romance and femininity. It’s not about being overtly sexual or obscene. We believe in a “boudoir state of mind” and truly want women to relish the feeling of beautiful undergarments and luxurious, clean beauty products.” When the two women sought inspiration, they went directly to Jordana’s collection of antique perfume bottles and vintage lingerie. “I’ve been collecting antique perfume bottles and vintage lingerie for quite some time,” Jordana says. “I have always appreciated beautiful details and use this to influence my interiors and environments. It’s become a lifestyle, actually. I’ll buy exquisite lingerie strictly for the art of it and never wear the piece. This is what started it all. I was sharing my collection with Becca and we both realized that this would make for an interesting collection that really harnesses the European sensibilities of boudoir and the art of dressing.”
Their collection goes far beyond elegance and femininity, though. The Naked Princess team has worked hard to ensure that each piece is supremely comfortable and that their size range covers a wide variety of women. Jordana says that their collection is for women who appreciate function as well as form. “I’ve always been inspired by the intelligent and hard-working women I have met in my life. There’s so much beauty in being a women and celebrating it. There’s nothing more inspiring than creating a brand that encourages a woman to experience happiness, love and sexiness, all at once.” Rebecca is focused on producing a larger size range so that a more diverse group of women can enjoy their luxurious pieces. “I’m inspired by creating luxury that can be experienced by all women. Society has treated the most beautiful and skinniest women as the elite and we’re trying to help resolve this conundrum. This is why we make all of our apparel in a full size range of XS to XL.”
Many brands add a line of beauty products as an afterthought, but Naked Princess has worked hard to develop beauty products that match the sensibility of each collection season after season; and are all natural. Rebecca graciously described the development process of the lingerie and beauty lines to me, “We feel that there are many parallels between luxury lingerie, beauty and the scents and fragrances that help make special moments all that more memorable. Instead of treating the apparel line in a seasonal sense, we are inspired by the narrative of a love story and use it to infuse all aspects of the products in all of the product categories. In the first collection titled “And She Lived Lovely Ever After,” we played with neutral and nude tones that work in both the lingerie and lip products. Jordana and I worked with our team to create our first custom blended scent, Vanille Blanc –a warm and inviting scent, much like the warmth and comfort provided by the extremely soft cashmere MicroModal blend fabrics we used in the loungewear. Our second collection, “A Thousand Kisses Deep,” is truly inspired by our muse, Jordana. We actually looked to her for the sole inspiration for the custom floral scent called Fleur de Vivre, and the all Chantilly lace lingerie. The creation of the new fragrance is a combination of top notes often worn by Jordana herself. And the exquisite details of the Chantilly lace highlights Jordana’s love for intricate design.”
So how do you define sexy? These two elegant women seem to have it figured out. “For me, sexy is about knowing who you are inside…and using that knowledge and confidence to play up those assets on the outside,” says Rebecca. While Jordana believes that sexy is as simple as a confident smile.
To purchase Naked Princess lingerie and beauty products, go to:
Naked Princess Atelier